It’s Wednesday and while you enjoy that dark-roast coffee, you read the morning news from your tablet. An hour later, ...
It’s Wednesday and while you enjoy that dark-roast coffee, you read the morning news from your tablet. An hour later, ...
If an ad appears on a website but users don’t have the opportunity to see it, was the ad really ...
There’s an endless number of options for creating a digital media campaign, but rarely does your client’s budget afford the ...
According to a notable Digiday State of the Industry survey, 45% of agency employees said the most challenging aspect of ...
Digital advertising and campaign management is fast-paced. From a digital media team's perspective, strategists, planners, and buyers need to be ...
For a media buyer, the digital work doesn't end once a campaign is up and running. The launch is just ...
Coming in October, we'll be launching Algorithmic Optimization, an efficiency tool that makes automated bid adjustments to the best performing ...
Brand and agency marketers descended on Chicago last week for the Midwest outpost of the Modern Marketing Summit. Attendees connected ...
"Further automation, more sophisticated algorithms: What's music to the ears of brands’ bottom lines and media efficiency is slowly encroaching ...