Automation Archives - Page 21 of 26 - Basis Technologies
Resource Center

Automation

Mar 29 2023

Automation vs AI in Digital Advertising

We unpack how the terms "automation" and "AI" differ and where they both fit into the marketing and advertising ecosystem.
Read More
1 19 20 21 22 23 230

Automation Resources

Basis Spotlight: Put Optimization in the Driver’s Seat for Your Campaigns

There’s an endless number of options for creating a digital media campaign, but rarely does your client’s budget afford the ...

Read More
The Business Impact of Centralized Operations In Digital Media

According to a notable Digiday State of the Industry survey, 45% of agency employees said the most challenging aspect of ...

Read More
Basis DSP Spotlight: Increase Productivity with Bulk Editing Capabilities

Digital advertising and campaign management is fast-paced. From a digital media team's perspective, strategists, planners, and buyers need to be ...

Read More
Basis Spotlight: Best Practices for Campaign Optimization

For a media buyer, the digital work doesn't end once a campaign is up and running. The launch is just ...

Read More
Basis Spotlight: Drive Campaign Performance with the Help of Automated Bid Adjustments

Coming in October, we'll be launching Algorithmic Optimization, an efficiency tool that makes automated bid adjustments to the best performing ...

Read More
Centro Attends the Modern Marketing Summit: Takeaways from 2017

Brand and agency marketers descended on Chicago last week for the Midwest outpost of the Modern Marketing Summit. Attendees connected ...

Read More
As Automation Accelerates, Where Does The Strategist Fit In?

"Further automation, more sophisticated algorithms: What's music to the ears of brands’ bottom lines and media efficiency is slowly encroaching ...

Read More
Mid-Sized Agency Norbella Uses Centro’s Updated Platform To Make Life Easier For Its Media Planners

As seen in AdExchanger. March 29, 2017 Centro has updated its platform so media planners can manage direct-sold campaigns and ...

Read More
Centro at Your Service: Your Digital Media Concierge

It should be no secret to those of us in the digital media industry that the space is constantly evolving, ...

Read More
1 19 20 21 22 23 26
chevron-down