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Jul 27 2023

How Will AI Shape the Future of Digital Advertising?

AI is already proving to be a powerful disruptive force in the tech world. But how will it affect the digital advertising industry?
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Automation Resources

DIAL: Digital Innovations Awesome List (June 2018)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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Basis Spotlight: In a device driven world, how do you reach your consumer?

It’s Wednesday and while you enjoy that dark-roast coffee, you read the morning news from your tablet. An hour later, ...

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Basis Spotlight: Viewability Targeting and Tracking Provides Peace of Mind for Your Ads

If an ad appears on a website but users don’t have the opportunity to see it, was the ad really ...

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Basis Spotlight: Put Optimization in the Driver’s Seat for Your Campaigns

There’s an endless number of options for creating a digital media campaign, but rarely does your client’s budget afford the ...

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The Business Impact of Centralized Operations In Digital Media

According to a notable Digiday State of the Industry survey, 45% of agency employees said the most challenging aspect of ...

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Basis DSP Spotlight: Increase Productivity with Bulk Editing Capabilities

Digital advertising and campaign management is fast-paced. From a digital media team's perspective, strategists, planners, and buyers need to be ...

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Basis Spotlight: Best Practices for Campaign Optimization

For a media buyer, the digital work doesn't end once a campaign is up and running. The launch is just ...

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Basis Spotlight: Drive Campaign Performance with the Help of Automated Bid Adjustments

Coming in October, we'll be launching Algorithmic Optimization, an efficiency tool that makes automated bid adjustments to the best performing ...

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Centro Attends the Modern Marketing Summit: Takeaways from 2017

Brand and agency marketers descended on Chicago last week for the Midwest outpost of the Modern Marketing Summit. Attendees connected ...

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