Resource Center

Automation

Mar 21 2023

Programmatic Advertising 101: What Is Behavioral Targeting?

Understand how behavioral targeting works, what benefits it offers, and what it might look like in a future without third-party cookies.
Read More
1 20 21 22 23 24 230

Automation Resources

Centro Academy Welcomes a Group of Programmatic Rock Stars to Chicago

Remember that distinct feeling of accomplishment when you were taking tests in school, and you not only passed the test ...

Read More
Centro DSP Spotlight: Pacing View

Do you dream of pivot tables because you’re spending too much time in spreadsheets? The wealth of data and metrics ...

Read More
Why Digital Media Operations Built Around Collaboration Should Be The New Norm

Have you ever witnessed a bad improv comedy performance? You would know immediately if you did. The jokes fall flat, ...

Read More
Digital Media Operations and Smart Campaign Execution Should Go Hand in Hand

Navigating the world of ad servers and digital media contracts is often a challenge. Aligning contracted information to what was ...

Read More
Centro DSP Spotlight: A Look Back on 2016

To quote Ferris Bueller: “Life moves pretty fast. If you don’t stop and look around once in a while, you ...

Read More
Gain Instant, Actionable Insight About Your Client’s Business and Your Own

Tell me something I don’t know! That’s what I find myself shouting at the TV when I watch baseball games ...

Read More
Dreaming of a Beacon-Focused Christmas

“We are rapidly approaching the most wonderful time of the year again. In preparation, marketers have been gearing up for ...

Read More
4 programmatic myths debunked

"Make no mistake that programmatic is one of modern advertising's most fundamental building blocks. With programmatic, you'll have access to ...

Read More
Digital Media Operations: Negotiate Partnerships with Confidence

Negotiating the best partnership possible with a seller can lead to major returns for an agency or advertiser. Unfortunately, the ...

Read More
1 20 21 22 23 24 26
chevron-down