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Stack of blocks illustrating a tech stack
Aug 14 2023

How to Build the Right MarTech and AdTech Stack for Your Business

Basis experts share how to evaluate which advertising and marketing technologies will best complement your people.
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Automation Resources

Automating PPC with the New Google Ads

Are you looking for ways to automate Google ads to boost ROI and add value to your advertising efforts? We let you in on 5 ways you can automate Google Ads.

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Bid Optimization Opportunities You May Be Missing

They say that the game of chess takes an hour to learn and a lifetime to master. The same goes ...

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The Rise of Automated PPC Bidding

If you’re still doing manual bidding, you’re doing it all wrong. Automated PPC bidding removes the heavy lifting and guesswork from online advertising.

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Leveraging Google's New Ad Strength Tool to Maximize Your Campaign Performance

Tired of playing guessing games about which ad will provide better results? Google Ads has your back. Click to learn more about ad strength!

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Digital Advertising in the Fourth Industrial Revolution

Is your business ready for the Fourth Industrial Revolution? It's vital that you adapt your digital advertising to the changes digitization is driving.

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Google Responsive Search Ads: How to Automate Ad Copy A/B Testing

Want to automate A/B testing for your Google responsive search ads? Read our blog post to get detailed tips on how to automate your responsive search ads.

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Forrester Study: Digital Media Buying Convergence

75% of agencies are breaking down buying silos. Are you?

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Digital Media Buying Converges

Agencies of the future are converging buying functions. Hear how from Forrester & Centro.

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Introduction to Machine Learning for Marketers and Businesses

Searching for a comprehensive introduction to machine learning that doesn’t read like it was written by Einstein for Einstein? We’re here to help.

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