Automation

Having data driven PPC programs in the modern age requires quality data and the right tools to manage it. What happens when you lack quality data?

Google Shopping has become a dominant advertising strategy for retail businesses in recent years. Here are 10 shopping feed optimization techniques.

When defining a PPC bid optimization strategy, it's important to consider newer technologies. Learn the details of a profit maximization strategy.

We hear the term artificial intelligence daily, but what exactly does it mean? How does it apply to marketing? Learn everything you need to know about AI.

Machine learning and deep learning are some of the most overused buzzwords in the SEM industry. Learn the differences & how to apply each.

In this AI vs. Machine Learning breakdown, learn the distinctions between the advanced technologies as well as the benefits each brings to SEM programs.

Want to know what hot SEM trends and technologies will take your PPC efforts to new heights? We've outlined 6 SEM trends to keep an eye on.

‘Ask the Expert’ is a blog series that breaks down the complicated tools, tech, and trends you’ve been hearing about ...

Technology has done amazing things in recent years. Nearly every industry has now adopted improved processes, thanks to innovative solutions ...