We unpack how the terms "automation" and "AI" differ and where they both fit into the marketing and advertising ecosystem.
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Digital went from just a sliver of the media mix a decade ago, to a majority of ad spend today.
This shift in the advertising industry’s focus can be largely credited to a heightened programmatic mindset, and with that—a pressing expectation for more automated processes in advertising. Centro’s Founder and CEO, Shawn Riegsecker, discusses the impact that automated systems have had on the way advertisers buy media, client expectations around transparency, the advertising job market, and predictions for the future of digital advertising.