Google smart bidding has had many different names over the years, but just how effective is it? We weigh up the pros and cons.
Google smart bidding has had many different names over the years, but just how effective is it? We weigh up the pros and cons.
Discover 9 ways you can optimize your Amazon advertising efforts to extrapolate peak efficiency and realize improved ROI.
Our people are a large part of what makes Centro such a great place to work. We’re excited to introduce ...
Our CEO Chaitanya Chandrasekar explores how the powerful meeting of data science and SEM can considerably improve advertising ROI.
Centro is on a mission to unleash the potential of digital media professionals. Our product team seeks out the biggest ...
Data from media buying doesn’t always translate easily to financial systems—with dynamic CPMs and fluctuating contracts, campaign data typically has ...
The Internet: It's the only place where new content appears constantly, social shares find their way around the globe in ...
If you’ve ever participated in a race of any kind, you know that most people typically don’t wake up the ...
We take a deep dive into why our clients continue to invest in social platforms (and why we continue to recommend them).