Automation

Our CEO Chaitanya Chandrasekar explores how the powerful meeting of data science and SEM can considerably improve advertising ROI.

Centro is on a mission to unleash the potential of digital media professionals. Our product team seeks out the biggest ...

Data from media buying doesn’t always translate easily to financial systems—with dynamic CPMs and fluctuating contracts, campaign data typically has ...

The Internet: It's the only place where new content appears constantly, social shares find their way around the globe in ...

If you’ve ever participated in a race of any kind, you know that most people typically don’t wake up the ...

We take a deep dive into why our clients continue to invest in social platforms (and why we continue to recommend them).

As more advertisers adopt intelligent bid management solutions for Google PPC, it will only become more crucial for success in 2019 and beyond. Here’s why.

Even as artificial intelligence becomes more advanced, it will always require people to manage it. We look at how the combination can improve SEM outcomes.

Many advertisers prioritize technology or targeting for their media campaigns, over their actual campaign messaging. Too often, marketers obsess over reaching the right audience, without equal consideration for the experiences they’re delivering.

As VP of Business Intelligence for The Basement—Ira Maher oversees media strategy, operations and analytics disciplines, while he focuses on customer experience associated with every account.

In our latest episode, Ira shares how his teams leverage marketing, technology, data, and automation to ensure that ads aren’t merely endured, but rather, experiences worth remembering.