We unpack how the terms "automation" and "AI" differ and where they both fit into the marketing and advertising ecosystem.
This infographic provides a walkthrough of how to take your good results and drive towards better PPC performance using Big Data, Machine Learning, and Human Experience. The goal: extract the best possible results by using forward-thinking strategies and technology available today.
In the modern data environment of the internet, customer journeys are more intricate, making a “Conversion” in Google Ads worth less - and your own ability to track revenue so much more meaningful. Your data tells a better story, you just need to capture it, unify it, and process it.
Given technological advances in scalability and infrastructure, the application of machine learning is the no-brainer approach to process all that data. And show you what is really “converting” lower down the funnel.
But machines, automation, and computers can’t do it all alone - not without human involvement! A relationship is necessary. Learn more about the relationship between your data, your automation options, and your role in the process in our new eBook: The Path to Great PPC: Merging Big Data, Machine Learning, and Human Experience.
To download this infographic, click here. Alternatively, if you’d like to request a demo with us and discuss all the ways we could drive improved SEM performance through big data and machine learning for you, get in touch here.