Noor Naseer and Kaitlin O’Brien from Basis’ Media Innovations & Technology team explore key digital advertising trends for 2025.
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A monthly learning series that covers vital industry changes and trends within the ad tech landscape.
Noor Naseer and Kaitlin O’Brien from Basis’ Media Innovations & Technology team explore key digital advertising trends for 2025.
With Covid-19 causing unprecedented disruption, we look at how quick service restaurants are having to pivot their strategies.
Basis Technologies’ president and 20-year industry veteran Tyler Kelly discusses the impact of Covid-19 on the media industry.
How are brands, agencies, and technology providers maintaining data privacy compliance? Answers to that question, and more, here.
We share our expertise on the evolving cannabis market with a focus on the key opportunities available to marketers today.
From the future of the agency to seamless experiences, we break down five themes every marketer needs to watch in 2020.
Researchers at The 614 Group dive into the increasing importance of data and the relationship between automation and programmatic.
Utilizing data is one of the most challenging aspects of a marketer's job. Here, we share a blueprint for doing so effectively.
We explore ways in which marketers can stop gambling with their media dollars and start winning with smarter bidding strategies.
We take a deep dive into why our clients continue to invest in social platforms (and why we continue to recommend them).