Noor Naseer and Kaitlin O’Brien from Basis’ Media Innovations & Technology team explore key digital advertising trends for 2025.
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A monthly learning series that covers vital industry changes and trends within the ad tech landscape.
Noor Naseer and Kaitlin O’Brien from Basis’ Media Innovations & Technology team explore key digital advertising trends for 2025.
The TV landscape is no longer the predictable experience it once was for viewers and advertisers alike. Find out why here.
Forrester’s Jonathan Lipsitz examines how agencies using Basis are increasing their digital team efficiencies by 35%.
Lindsay Martin, our National Director of Paid Search, joins Google’s Jascha Goss to discuss how search is evolving from text.
With more of the U.S. population now tuning in to digital audio, we explore how advertisers can tap into the medium's popularity.
What are the best ways to take advantage of the various innovative opportunities that exist with native today? Answers here.
Our VP of Media Innovations Noor Naseer dives into the tactics that will take your location-based strategy to the next level.
We help to solve the complex puzzle of selecting a digital media platform by breaking it down into 10 simple steps.
From tips on how to measure performance to storytelling best practices, we run through 12 insights relating to social video.
Conversational interfaces have evolved significantly over the years and will continue to do so into the future. Find out why here.