Basis Technologies' Noor Naseer breaks down the most important trends for digital advertisers to know for 2024.
A growing number of agencies are radically transforming their businesses by equipping their media buying teams with a robust digital media platform. Centro has guided hundreds of digital marketing leaders and media teams on what to look for in a Demand Side Platform (DSP), and the first thing to note? You need more than just a DSP.
In this January's webinar, we helped to solve the puzzle of selecting a digital media platform by breaking it down into 10-steps and sharing key considerations and questions for potential vendors.