Noor Naseer and Kaitlin O’Brien from Basis’ Media Innovations & Technology team explore key digital advertising trends for 2025.
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A monthly learning series that covers vital industry changes and trends within the ad tech landscape.
Noor Naseer and Kaitlin O’Brien from Basis’ Media Innovations & Technology team explore key digital advertising trends for 2025.
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eMarketer expects overall spending on mobile advertising in the U.S., including display, search and messaging-based ads served to mobile phones and tablets, to rise 180% this year to top $4 billion. A recent study reveals that half of media planners will try native advertising in 2013. In the year ahead, digital marketing budgets are expected to increase by 50%-150%.