Basis Technologies' Noor Naseer breaks down the most important trends for digital advertisers to know for 2024.
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A monthly learning series that covers vital industry changes and trends within the ad tech landscape.
Basis Technologies' Noor Naseer breaks down the most important trends for digital advertisers to know for 2024.
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eMarketer expects overall spending on mobile advertising in the U.S., including display, search and messaging-based ads served to mobile phones and tablets, to rise 180% this year to top $4 billion. A recent study reveals that half of media planners will try native advertising in 2013. In the year ahead, digital marketing budgets are expected to increase by 50%-150%.