Anthony Loredo

The Connected TV Opportunity

The rise of Connected TV has changed the way consumers watch and engage with content – and the way marketers can reach viewers who are spending less time with linear TV in favor of viewing on Internet-connected devices.

For our next 3Ton30 webinar, we’re going to explore how Connected TV, which combines the branding power of TV with the highly targeted capabilities of digital, has opened up new advertising opportunities for marketers.

Watch our webinar, The Connected TV Opportunity. In 45 minutes or less, Director of Video, Heather Robertson, discussed:

  • What Connected TV is and the increase in device adoption
  • Viewer insights, media habits, and viewership trends to help you reach audiences
  • Advertising opportunities available and advantages for including in your video strategy
  • What trends to watch and how to think about the future of TV targeting

What to expect from Basis Technologies Webinars

Basis Technologies' monthly webinar series features a variety of guests, and covers emerging trends and learned best practices within the advertising technology landscape.