Digital Advertising Resources & Thought Leadership - Basis Technologies

Resource Center

2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
Read More
Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
Read More

Latest Resources

DIAL: Digital Innovations Awesome List (August 2019)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...

Read More
Shifting Screens: Approaching TV Today

The TV landscape is no longer the predictable experience it once was for viewers and advertisers alike. Find out why here.

Read More
The Path to Great PPC for Search Marketers

Hey Search Marketers! Are you ready to make the move from good to great PPC results? Dig into our free ebook on the key elements that drive SEM growth.

Read More
How to Optimize your SEM Program for the Next Big Thing: Voice Search

We take a look at the myriad ways marketers can optimize their SEM program to account for the insurgence of voice search queries.

Read More
Centro Stories: Creating a New Corporate Blueprint, with Elles Skony

Our people are a large part of what makes Centro such a great place to work. We’re excited to introduce ...

Read More
Innovate or Die

The word "innovation" gets thrown around a lot in advertising. Despite the desire to think outside the box, advertisers and marketers don’t always walk the walk as well as they talk the talk. How can we prioritize innovation to better serve our clients and our careers?

Read More
Why Target Impression Share in Search Engine Marketing?

Google Ads metrics can reveal the true value of impression share to drive PPC performance above and beyond your goals. Here's how.

Read More
Why Timing is an Important Factor in Advertising Campaigns

Before the days of digital everything, it was impossible to time advertisements in a way that targeted audiences at the ...

Read More
Ask the Expert: How Do I Use Amazon Search Ads?

‘Ask the Expert’ is a series that breaks down the tools, tech, and trends you’ve been hearing about in the ...

Read More
1 91 92 93 94 95 219
chevron-down