Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

Serve Up Social Media Success

When I moved into my house, the kitchen’s crowning glory was the chef’s stove. This is not the kind of ...

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Drive Efficiency by Creating a Bing-Specific Strategy

Implementing a Bing-specific strategy is becoming essential to the success of PPC programs. Here are some handy tips to help you do so.

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How to Create Digital First Assets

Thought leaders, assemble! We recently hosted a roundtable discussion with the Centro Industry Advisory Group (CIAG). The CIAG is aimed ...

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Bidding to Capacity for Lead Generation Businesses

In the roiling industry of Lead Generation, there is a present condition that must always be accounted for: bidding to capacity.

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Cashing in on Total Compensation

Mountain of debt have you feeling blue? Retirement savings not quite where you’d like them to be? Monthly expenses exceeding ...

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Learn how to Optimize PPC with Big Data and Machine Learning [An Infographic]

In this handy infographic, we offer some tips on how to optimize PPC performance by combining big data and machine learning with human experience.

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An Intern's Take on Ad Tech

Ever get overwhelmed by all the new trends in the ad tech industry? You’re not alone! As an intern who ...

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DIAL: Digital Innovations Awesome List (August 2019)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...

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Shifting Screens: Approaching TV Today

The TV landscape is no longer the predictable experience it once was for viewers and advertisers alike. Find out why here.

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