Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

Bidding with Confidence: Strategies for Media Buyers

We explore ways in which marketers can stop gambling with their media dollars and start winning with smarter bidding strategies.

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Waves of Change for Location Data

Location-based advertising has entered a new era. For years, advertisers focused on leveraging the most granular location data, often ignorant of how it was obtained. Today, however, the landscape has changed. 

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How to Leverage Socio-Demographic and Audience Data for Marketing

We take a look at how digital marketers can leverage the power of audience data to drive peak performance.

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Centro Stories: Joanna Vahlsing Turns Ideas into Accomplishments

Our people are a large part of what makes Centro such a great place to work. We’re excited to introduce ...

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Real Time Bidding - Everything You Need to Know

The Internet: It's the only place where new content appears constantly, social shares find their way around the globe in ...

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How to Cultivate and Retain Leaders

A company is only as good as its leaders. Recently, low unemployment rates have made finding and retaining the best ...

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Crossing the Finish Line: How to Plan an Optimized Campaign

If you’ve ever participated in a race of any kind, you know that most people typically don’t wake up the ...

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What is an MVPD?

‘Ask the Expert’ is a series that breaks down the tools, tech, and trends you’ve been hearing about in the ...

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Everything You Need to Know About AI-Powered Bidding Algorithms

We take a look at how AI-powered bidding algorithms make it possible to improve the efficiency of your spend and make targeted campaign decisions.

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