Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

What is an MVPD?

‘Ask the Expert’ is a series that breaks down the tools, tech, and trends you’ve been hearing about in the ...

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Everything You Need to Know About AI-Powered Bidding Algorithms

We take a look at how AI-powered bidding algorithms make it possible to improve the efficiency of your spend and make targeted campaign decisions.

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DIAL: Digital Innovations Awesome List (September 2019)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...

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Proving ROI in Paid Social

We take a deep dive into why our clients continue to invest in social platforms (and why we continue to recommend them).

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Why Every Business Needs Intelligent Bid Management for Google PPC

As more advertisers adopt intelligent bid management solutions for Google PPC, it will only become more crucial for success in 2019 and beyond. Here’s why.

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Centro Stories: Steven Jones Leads New Era of Product Development at Centro

Our people are a large part of what makes Centro such a great place to work. We’re excited to introduce ...

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SEM Travel Trends that Marketers Can’t Ignore

In the world of modern travel, people are regularly - almost religiously - tapping into a maze of online media. Learn to leverage digital travel trends!

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Why Humans are 100% Necessary for PPC, Even with Artificial Intelligence

Even as artificial intelligence becomes more advanced, it will always require people to manage it. We look at how the combination can improve SEM outcomes.

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What I Learned as a Summer Centern

When I walked into Centro’s office on the first day of my internship, I was extremely nervous, but also filled ...

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