Digital Advertising Resources & Thought Leadership | Basis

Resource Center

Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
Read More
Apr 20 2026

2026 Advertising Agency Report

The advertising agency world is at a crossroads. After years of mounting pressure, the forces reshaping the industry have reached ...
Read More

Latest Resources

Giving Thanks

The holiday season is often wonderful and challenging at the same time. Many of our biggest stressors are exacerbated during ...

Read More
The 12 Days of Holiday Campaigns

Take a peek at our holiday lookbook for some handy digital ad and marketing campaign tips that will help put your holiday woes at ease.

Read More
DIAL: Digital Innovations Awesome List (December 2019)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...

Read More
Walled Gardens and Marketing Attribution Challenges

We take a look at the marketing attribution challenges facing advertisers today and explore why you should avoid the pitfalls of walled garden platforms.

Read More
False Alarm! - Google Ads Displaying False Error Messages to Push their Bidding

With Google Ads displaying false error messages more and more frequently, wer dissects why all is not as it seems.

Read More
Best Practices for Peak Shopping Periods on Amazon

With the winter holiday season fast approaching, we examine some best practices around preparing for peak shopping periods on Amazon.

Read More
Centro Stories: Cultivating Raving Fans with Tyler Kelly

Our people are a large part of what makes Centro such a great place to work. We’re excited to introduce ...

Read More
Future of Automation

Researchers at The 614 Group dive into the increasing importance of data and the relationship between automation and programmatic.

Read More
8 Strategies to Optimize Holiday PPC campaigns

Our Head of Growth Saumil Pandey explores 8 optimization strategies that will ensure your holiday PPC campaigns outperform the competition.

Read More
1 90 91 92 93 94 225
chevron-down