Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

The Art of Data Science and How it Can Empower More Effective SEM

Our CEO Chaitanya Chandrasekar explores how the powerful meeting of data science and SEM can considerably improve advertising ROI.

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Calculate How Basis Can Increase Your Bottom Line

Centro is on a mission to unleash the potential of digital media professionals. Our product team seeks out the biggest ...

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Redefine Your Digital Media Business

Data from media buying doesn’t always translate easily to financial systems—with dynamic CPMs and fluctuating contracts, campaign data typically has ...

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Eight Audience Targeting Strategies to Improve the Reach of Your Campaigns [An Infographic]

In this infographic, we examine eight audience targeting strategies and explore how they can help ensure your brand is reaching the right people.

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Smarter Advertising - How Machine Learning Could Help you Achieve Peak Performance

Saumil Pandey explains how QuanticMind’s machine learning-powered platform executes smarter advertising investments that drive peak performance.

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DIAL: Digital Innovations Awesome List (October 2019)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...

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What Are Bid Adjustments and Why You Should Be Using Them

We take a look at how the effective implementation of bid adjustments can help businesses market to their desired audiences with precision.

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Ask the Expert: What’s the Difference Between CDPs and DMPs?

‘Ask the Expert’ is a series that breaks down the tools, tech, and trends you’ve been hearing about in the ...

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Discussing the Importance of Strategic PPC Audience Targeting

Google has many strategic audience targeting options, but most advertisers never utilize them. Here’s why you shouldn’t fall into the same trap.

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