Digital Advertising Resources & Thought Leadership | Basis

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

Advanced TV: A Cost-Effective Approach to Super Bowl Ads

Hut-hut-HIKE! Super Bowl LIV is going live on February 2nd, 2020. It's the ultimate face-off between two of the best ...

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Leveraging Social Media to Find Your Audience

We lay out some best practices and things to keep in mind when using social media to connect with your target audience.

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DIAL: Digital Innovations Awesome List (January 2020)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...

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Centro's Basis Certified for Hulu Advertising

Say hello to Hulu! Centro’s platform, Basis, is now certified to buy on Hulu’s private marketplace (PMP).

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Make Media Buying Better

In an age where innovation is king, it can be shocking to see advertisers and agencies stick to the adage, “If it ain’t broke, don’t fix it.” Yet, media buyers are often stuck using the same tools and systems that were in vogue over a decade ago.

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Leveraging a Customer Data Platform to Derive Better Business Insights

We explore the benefits of leveraging a Customer Data Platform and look at the steps that need to be taken to create an insights-driven business culture.

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Learn From 2019 to Prep for 2020

Welcome to the roaring 20's! 2020 will be a defining year for advertising technology. With global cultural events like the ...

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Giving Thanks

The holiday season is often wonderful and challenging at the same time. Many of our biggest stressors are exacerbated during ...

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The 12 Days of Holiday Campaigns

Take a peek at our holiday lookbook for some handy digital ad and marketing campaign tips that will help put your holiday woes at ease.

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