Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Latest Resources

The Digital Innovations Awesome List (DIAL)

Happy December, everyone! As we look to close out the year, we figured we would give you one extra gift ...

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Digital Zeitgeist: Big names take on Programmatic

Programmatic is quickly changing the way we think about media buying. Like any new technology, programmatic has had its share ...

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RTB Zeitgeist: Knowledge is Fueling the Programmatic Shift

Republished from the SiteScout blog. Advertisers are increasingly bringing their programmatic advertising practices in-house thanks to ad teams increasing their ...

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2014 Holiday Insights: The Omnichannel Approach to Holiday Shoppers

If you think marketing during the holidays feels fast and furious, you’re not alone. Keeping pace with today’s consumer demands ...

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2014 Holiday Insights: The Gift of Data!

At this point, media plans have been approved. Buys have been completed. Promises have been made. As you hold your ...

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Five on Friday

Happy Friday, peeps, and welcome back to our famous Five on Friday! It’s been a week packed with events, excitement, ...

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Advertising Age Names Centro as the Best Place to Work in Advertising & Media

Employee Accolades and Feedback Propels Centro to the Top Spot on AdAge’s Ranking of Workplaces; Centro Continues to Garner Recognition ...

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Feet on the Street: Where in the World is Centro?

Is it December already? Wow, time sure flies! We hope you all had a great Thanksgiving and are ready for ...

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#CentroInAction: Driven to Succeed

As digital video becomes increasingly popular, Centro talks to more and more clients who have an interest in transitioning traditional ...

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