Digital Advertising Resources & Thought Leadership - Basis Technologies

Resource Center

2024 Advertising Agency Report cover image
May 29 2024

2024 Advertising Agency Report

See how advertising agency professionals feel about their jobs, their industry, and the challenges and opportunities that are shaping their futures.
Read More
2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
Read More
2025 Advertising Trends Report Cover
Dec 4 2024

Reality Check: The 2025 Advertising Trends Report

Uncover the trends and opportunities that will shape advertising in 2025 in this comprehensive report.
Read More
Seats in congress where legislators consider legislation on digital advertising regulation
Feb 4 2025

Digital Advertising Regulation in 2025: What Marketers Need to Know

It’s been a busy few years for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?
Read More

Latest Resources

#CentroInAction: Stockpiling Acquisition

Have you ever executed a campaign that generated brand awareness, but never business results? Recently, Centro met a company that ...

Read More
The Age of Programmatic is Now: Centro and Forrester Weigh In

Exchange-traded spending will account for a nearly 1/3 of U.S. display spend by 2017, according to research from industry analyst ...

Read More
The Latest Edition of DIAL

We figured we would start off your week with some things from our Digital Innovation team’s Digital Innovations Awesome List (DIAL). ...

Read More
Five on Friday

Hey, people! It is Friday again and welcome the #AXWI edition of Five on Friday. CMO Kelly Wenzel and VP ...

Read More
Centro on the Run

Welcome to the first part in our four part series: Centro on the Run.  Marathon season is upon us and ...

Read More
RTB Zeitgeist: How Brands Measure in a Programmatic World

Republished from the SiteScout Blog.  Measurement matters in a programmatic buying environment. You can’t just import traditional measurement methods, though. ...

Read More
The Future of Digital Media Buying: Centro & Forrester Research Sound Off

Digitization has profoundly changed the way customers interact with technology and brands. Forrester Research, Inc. talked about this in 'The ...

Read More
Five on Friday

Greetings readers. It’s that time of the week again – Friday! Autumn is upon us and what better way to ...

Read More
#CentroInAction: Setting the Stage for Success

When it comes to campaign size and scale, Centro has tackled it all. We partner with agencies full of industry ...

Read More
chevron-down