Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Latest Resources

A Conversation with Forrester – Part One: The Digital Video Landscape

  As consumers continue to fragment their video viewership across screens, digital video is becoming an effective supplement to TV ...

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Tap Into The Power Of Social With This Platform Breakdown

Every day it seems the world is getting more social. As time on mobile devices rises, the time people spend ...

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Five on Friday: #CES2015 Recap

Hey there, friends. Welcome back to the beloved Five on Friday series. 2015 is in full swing and we’re wasting ...

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RTB Zeitgeist: Over 80% of Industry Players Used Programmatic in 2014

Republished from the SiteScout blog Programmatic was a prevalent force in 2014, with 80 percent of the advertising industry — ...

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Feet on the Street: CES 2015 Edition

Happy New Year, friends and welcome to the first Feet on the Street of 2015! We’re kicking off 2015 with ...

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The Butterfly Effect of Mentoring

I tell this story often: I mentor because I had a mentor. As a 23 year-old copywriter at a small ...

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Five on Friday

Congratulations, friend. You've made it. It’s Friday and like you, we've had a busy week. The hustle and bustle of ...

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Aiming for the High Seas: The 12 Dreams of Centrons

Life isn't meant for sitting on shore, it’s meant for setting sail on the sea of possibility, where it’s windier ...

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Five on Friday

Just in case you had a crazy week – yes, it is indeed Friday! As usual, we had another jam-packed ...

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