Digital Advertising Resources & Thought Leadership - Basis Technologies

Resource Center

2024 Advertising Agency Report cover image
May 29 2024

2024 Advertising Agency Report

See how advertising agency professionals feel about their jobs, their industry, and the challenges and opportunities that are shaping their futures.
Read More
2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
Read More
2025 Advertising Trends Report Cover
Dec 4 2024

Reality Check: The 2025 Advertising Trends Report

Uncover the trends and opportunities that will shape advertising in 2025 in this comprehensive report.
Read More
Seats in congress where legislators consider legislation on digital advertising regulation
Feb 4 2025

Digital Advertising Regulation in 2025: What Marketers Need to Know

It’s been a busy few years for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?
Read More

Latest Resources

Five on Friday

Hello there, guys and gals. It’s Friday once more and a spooky one at that. Welcome to the Halloween edition ...

Read More
SiteScout Adds Facebook Exchange Inventory to Self-Serve Real-Time Bidding Platform

Integrates with eXelate and other Major DMPs to Use Data for Targeting Ad Campaigns; Augments Single Platform for Real-Time Advertising ...

Read More
Centro Custom Network: A Plan for Every Client, a Solution for Every Need

What is your media teaching you? At Centro, we believe that digital media investment should deliver powerful consumer insights. That’s ...

Read More
Centro Audience Buying: A Complete Picture

Is there more to you than the newspaper you read and your favorite online store? Of course there is, and ...

Read More
ANA Masters of Marketing: Making Connections, Finding Purpose

The Association of National Advertisers (ANA) Masters of Marketing conference is one of my favorite events of the year. Not ...

Read More
RTB Zeitgeist: Why Every Marketer Should Leverage Retargeting

Republished from the SiteScout RTB Zeitgeist blog. Retargeting has become an essential modern marketing tactic. In a recent article for ...

Read More
#CentroInAction: The Proof is in the Partnership

One of Centro’s strongest client relationships was born out of mutual necessity. Several years ago, one of our agency clients ...

Read More
Five on Friday

Hello, friends! It's Friday and time for the latest Five on Friday! The Centrons felt like jet setters this week, ...

Read More
Centro on the Run - Part 2

Welcome to part two of the Centro on the Run series! We are sure that by now you are all ...

Read More
chevron-down