Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Latest Resources

Feet on the Street: Where in the World is Centro?

What’s better than one week filled with events? Try two! This week we are giving you a double dose of ...

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Centro hosts WomenAdvancing for an evening of mentorship and merlot

“Our happiness is determined by the amount of personal investment made in our own growth.”  - Centro Manifesto Guided by ...

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#CentroInAction: Content Strategy is Key, Even for Global Brands

Sometimes, even the biggest industry names need a little help reaching key audiences with the right content. Recently, the second ...

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PUBLISHER NEWS: INDUSTRY INSIGHTS

Defining and Measuring Mobile in 2015 As mobile advertising becomes increasingly popular, marketers are trying to define what makes an ...

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Channel Sales Partner of the Month: The Fresno Bee

This month, we are thrilled to feature The Fresno Bee as the Digital Extension Partner of the Month. In the ...

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Feet on the Street: Where in the World is Centro?

Get your weekly dose of events in our Feet on the Street Series! We are continuously striving to bring you ...

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Feet on the Street: Where in the World is Centro?

Welcome back to our Feet on the Street series! We emerged from our candy-induced comas from Valentine’s Day ready to ...

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RTB Zeitgeist: What You Need to Know About Programmatic Direct

Republished from the SiteScout blog. Programmatic direct is on the rise as more advertisers and publishers seek to bring the ...

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The Digital Innovations Awesome List (DIAL)

Well folks, Punxsutawney Phil issued his final verdict last week – six more weeks of winter. As depressing as that ...

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