Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Latest Resources

Centro Extends Relationship with AutonomyWorks

Centro Extends Relationship with AutonomyWorks Supports Organization Dedicated to Creating Jobs for Professionals with Autism Chicago, February 3, 2015 – ...

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Publisher News: Industry Insights

Didn't have time to sift through all the industry news coverage this month? Don't worry - we've got you covered! ...

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#SuperBowlXLIX: Get in the game

For the past 49 years, the Super Bowl has been bringing folks together. What was once a game strictly about ...

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Channel Sales Partner of the Month: Corpus Christi Caller-Times

It’s about time we gave this team a little recognition for what it's been doing! The Corpus Christi Caller-Times has been steadily ...

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A Conversation with Forrester – Part Three: Digital Video Challenges, Measurements, and Case Study

Digital video consumption is transforming how media buyers and planners utilize video in overall marketing efforts. In this three-part series, ...

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RTB Zeitgeist: Should You Keep Programmatic In-House?

Republished from the SiteScout blog. Today advertising is more intelligent and less dense. The uptick of programmatic advertising has played ...

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A Conversation with Forrester – Part Two: Digital Video Planning and Buying

  The growth of digital video consumption is allowing advertisers to be more comfortable with transitioning some TV dollars to ...

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The Digital Innovations Awesome List (DIAL) - #CES2015 Recap

Wait a minute. Wait a minute, Doc. Are you telling me that you built a list of all the awesomeness ...

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Centro at #CES2015: The eBook

There’s no better way to say it: CES was absolutely amazing! From the ONE show to custom tours with Shelly ...

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