Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Advertising Agency Report cover image
May 29 2024

2024 Advertising Agency Report

See how advertising agency professionals feel about their jobs, their industry, and the challenges and opportunities that are shaping their futures.
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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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2025 Advertising Trends Report Cover
Dec 4 2024

Reality Check: The 2025 Advertising Trends Report

Uncover the trends and opportunities that will shape advertising in 2025 in this comprehensive report.
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Seats in congress where legislators consider legislation on digital advertising regulation
Feb 4 2025

Digital Advertising Regulation in 2025: What Marketers Need to Know

It’s been a busy few years for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?
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Latest Resources

Centro's Holiday Best Practices Guide

We’re rapidly approaching the first holiday of the season and all of us in the media industry are knee-deep in ...

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#CentroInAction: Packaging up Success

For over 13 years, Centro has been executing digital campaigns in a rapidly changing media landscape. We’ve learned a lot ...

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Ad Age's Best Places to Work 2014

Read the Entire Story on AdvertisingAge

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Five on Friday

Hey there, peeps! After a week off, our Five on Friday series is back and ready to rumble! Like always, ...

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RTB Zeitgeist: Don’t Be Spooked By Fear of Programmatic Ad Buying

Republished from the SiteScout blog. There’s no reason to be afraid of programmatic ad buying. Some buyers fear the transition ...

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High Impact: Packing a Punch

You’ve probably heard of the Coca-Cola happiness machine. Why? Because it’s memorable. The happiness machine delivers the ultimate prize: engaging ...

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#CentroInAction: Back to Business

When it comes to business-to-business sales, advertisers look to target all kinds of niche segments. Recently, a B2B communications provider ...

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The Digital Innovations Awesome List (DIAL)

Hello, readers! Welcome to the latest edition of the Digital Innovations Awesome List (DIAL). We know it can be tough ...

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Feet on the Street: Where in the World is Centro?

It’s officially November! And we couldn’t be more excited to kick it off with a jam-packed week filled with a ...

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