Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Latest Resources

#CentroInAction: Quenching the thirst for local success

When it comes to snacks, everyone has a favorite. It’s hard not to, especially with the enormous influence of creative ...

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Part 2: First spend-setters, now stress-setters? Millennials are officially America’s most stressed generation

We recently touched on the notoriously heavy spending habits of millennials in a blog post and infographic, revealing that this ...

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#CentroInAction: Audience Buying Tune-up

Driving a sporty or luxury car is a dream for many. With throaty engines and soft leather seats, cars can ...

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RTB Zeitgeist: How To Get Started With Programmatic Display Advertising

Republished from the SiteScout Blog. There are a many reasons why it’s the perfect time to get into programmatic display ...

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THE GIVING TREE PROGRAM AND ITS INSPIRING GROWTH

Here at Centro, we believe that we can make the world a better place. Whether that means pouring frigid ice ...

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Feet on the Street: Where in the World is Centro?

What’s better than one week filled with events? Try two! This week we are giving you a double dose of ...

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Centro hosts WomenAdvancing for an evening of mentorship and merlot

“Our happiness is determined by the amount of personal investment made in our own growth.”  - Centro Manifesto Guided by ...

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#CentroInAction: Content Strategy is Key, Even for Global Brands

Sometimes, even the biggest industry names need a little help reaching key audiences with the right content. Recently, the second ...

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PUBLISHER NEWS: INDUSTRY INSIGHTS

Defining and Measuring Mobile in 2015 As mobile advertising becomes increasingly popular, marketers are trying to define what makes an ...

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