Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Advertising Agency Report cover image
May 29 2024

2024 Advertising Agency Report

See how advertising agency professionals feel about their jobs, their industry, and the challenges and opportunities that are shaping their futures.
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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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2025 Advertising Trends Report Cover
Dec 4 2024

Reality Check: The 2025 Advertising Trends Report

Uncover the trends and opportunities that will shape advertising in 2025 in this comprehensive report.
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Seats in congress where legislators consider legislation on digital advertising regulation
Feb 4 2025

Digital Advertising Regulation in 2025: What Marketers Need to Know

It’s been a busy few years for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?
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Latest Resources

Five on Friday: #CES2015 Recap

Hey there, friends. Welcome back to the beloved Five on Friday series. 2015 is in full swing and we’re wasting ...

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RTB Zeitgeist: Over 80% of Industry Players Used Programmatic in 2014

Republished from the SiteScout blog Programmatic was a prevalent force in 2014, with 80 percent of the advertising industry — ...

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Feet on the Street: CES 2015 Edition

Happy New Year, friends and welcome to the first Feet on the Street of 2015! We’re kicking off 2015 with ...

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The Butterfly Effect of Mentoring

I tell this story often: I mentor because I had a mentor. As a 23 year-old copywriter at a small ...

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Five on Friday

Congratulations, friend. You've made it. It’s Friday and like you, we've had a busy week. The hustle and bustle of ...

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Aiming for the High Seas: The 12 Dreams of Centrons

Life isn't meant for sitting on shore, it’s meant for setting sail on the sea of possibility, where it’s windier ...

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Five on Friday

Just in case you had a crazy week – yes, it is indeed Friday! As usual, we had another jam-packed ...

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The Digital Innovations Awesome List (DIAL)

Happy December, everyone! As we look to close out the year, we figured we would give you one extra gift ...

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Digital Zeitgeist: Big names take on Programmatic

Programmatic is quickly changing the way we think about media buying. Like any new technology, programmatic has had its share ...

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