Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Latest Resources

Working at Centro: A Day in the Life

As the old saying goes, April showers bring May flowers. Well you better get your umbrella for this hefty shower… ...

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#CentroInAction: Thrift Store Scores a 'Great Find' with Centro

To survive, thrift shops require a constant influx of donations. People moving in or out of a new place, charitable donators, and spring cleaners combined are literally the lifeline for these types of stores. To keep the ‘reuse and recycle’ movement going, it sometimes takes a little creativity and strategy to bring a steady flow of business in the door.

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Taxpayers in the Digital Age

What’s one thing that’s certain in life? Paying taxes. However, the way we pay our taxes is changing – and ...

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RTB Zeitgeist: Mobile Marketers Are Gung-Ho About Programmatic, But Few Are Using It

Republished from the SiteScout blog. According to the IAB’s recently released 2015 “Marketer Perceptions of Mobile Advertising” report, most marketers ...

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#CentroOnMobile: Essential Tips for Programmatic Advertising on Mobile

Imagine your target consumer waiting in line at checkout, reading the news on their phone with one hand, holding your ...

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Feet on the Street: Where in the World is Centro?

After what seems like ages, the warm spring weather has finally arrived. The birds are chirping, the bees are buzzing ...

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#CentroInAction: A Study in Education

Recently, a small private college decided that its current digital media strategy wasn't making the grade. The school was looking for a new digital partner with a fresh perspective — one who could offer a wider variety of digital execution choices that would improve overall business.

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Centro Ranked #2 Best Place to Work in Chicago by Crain’s

For the fifth consecutive year, we’ve made the Crain’s Best Places to Work in Chicago List. After four years at ...

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FT, CNN, Guardian and Reuters Create Programmatic Alliance

Republished from the SiteScout blog A group of international publishing powerhouses have partnered to form the Pangaea Alliance, a new ...

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