Digital Advertising Resources & Thought Leadership - Basis Technologies

Resource Center

2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
Read More
The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
Read More
2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
Read More

Latest Resources

#CentroInAction: A Study in Education

Recently, a small private college decided that its current digital media strategy wasn't making the grade. The school was looking for a new digital partner with a fresh perspective — one who could offer a wider variety of digital execution choices that would improve overall business.

Read More
Centro Ranked #2 Best Place to Work in Chicago by Crain’s

For the fifth consecutive year, we’ve made the Crain’s Best Places to Work in Chicago List. After four years at ...

Read More
FT, CNN, Guardian and Reuters Create Programmatic Alliance

Republished from the SiteScout blog A group of international publishing powerhouses have partnered to form the Pangaea Alliance, a new ...

Read More
PUBLISHER NEWS: INDUSTRY INSIGHTS

Small Business Leaders Move Towards Mobile A recent eMarketer survey found that many small businesses haven’t invested in a mobile ...

Read More
CHANNEL SALES PARTNER OF THE MONTH: THE WASHINGTON TIMES

April’s Digital Extension Partner of the Month is none other than The Washington Times. In Q1 alone, The Washington Times ...

Read More
The Story Your Brand Needs to Tell

In the data-driven world of digital advertising, most marketers aren’t aware of how powerful storytelling can be. We are witnessing ...

Read More
The Digital Innovations Awesome List: SXSW Edition

After a great trip to Austin earlier this month for the annual geek and nerd pilgrimage known as SXSW (or ...

Read More
RTB Zeitgeist: Getting to grips with programmatic

Republished from the SiteScout blog. 2015 is the year marketers will realize that programmatic isn’t a fad. It will all ...

Read More
How autistic employees are helping the industry

Murray, who is one of 2 million Americans with autism, works for Centro, a digital ad planning and buying company ...

Read More
chevron-down