Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Latest Resources

Centro Releases New Batch of #ProgrammaticNinjas

Hey, remember college? Remember those elated few days after finishing your final exams? Your brain was tired, but you were ...

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#CentroInAction: Driving Consumer Awareness and Safety - One Ride at a Time

When you need a ride, wouldn’t you prefer a service that provides a timely, clean, and safe experience? Of course ...

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Have No Fear, There are Experts Here

Centro hosts the Inaugural Centro Certified: DSP Expert program. At Centro, our sales team is used to answering a lot of ...

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Going Green Earns Returns

As we approach the 45th anniversary of Earth Day, one thing remains for certain – consumers want sustainability. Today, they ...

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Centro Named One of the Best Places to Work, According to Crain’s Chicago Business

401k-Match, Profit-Sharing and Career Development Help Centro Secures No. 2 Spot on Crain’s; Advertising Age, Fortune, and Crain’s New York ...

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Hyperlocal Essentials for the Programmatic Mobile Advertiser

“With programmatic buying technology giving access to almost every mobile user, more and more advertisers are able to use hyperlocal ...

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5 Takeaways From AdExchanger’s Programmatic I/O Conference

Last week was a marathon of programmatic immersion: from AdExchanger’s Programmatic Essentials workshop to their Programmatic I/O conference. Both events ...

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Working at Centro: A Day in the Life

As the old saying goes, April showers bring May flowers. Well you better get your umbrella for this hefty shower… ...

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#CentroInAction: Thrift Store Scores a 'Great Find' with Centro

To survive, thrift shops require a constant influx of donations. People moving in or out of a new place, charitable donators, and spring cleaners combined are literally the lifeline for these types of stores. To keep the ‘reuse and recycle’ movement going, it sometimes takes a little creativity and strategy to bring a steady flow of business in the door.

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