Digital Advertising Resources & Thought Leadership - Basis Technologies

Resource Center

Seats in congress where legislators consider legislation on digital advertising regulation
Feb 4 2025

Digital Advertising Regulation in 2025: What Marketers Need to Know

It’s been a busy few years for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?
Read More
2024 Advertising Agency Report cover image
May 29 2024

2024 Advertising Agency Report

See how advertising agency professionals feel about their jobs, their industry, and the challenges and opportunities that are shaping their futures.
Read More
2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
Read More
2025 Advertising Trends Report Cover
Dec 4 2024

Reality Check: The 2025 Advertising Trends Report

Uncover the trends and opportunities that will shape advertising in 2025 in this comprehensive report.
Read More
Seats in congress where legislators consider legislation on digital advertising regulation
Feb 4 2025

Digital Advertising Regulation in 2025: What Marketers Need to Know

It’s been a busy few years for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?
Read More
2024 Advertising Agency Report cover image
May 29 2024

2024 Advertising Agency Report

See how advertising agency professionals feel about their jobs, their industry, and the challenges and opportunities that are shaping their futures.
Read More

Latest Resources

#SuperBowlXLIX: Get in the game

For the past 49 years, the Super Bowl has been bringing folks together. What was once a game strictly about ...

Read More
Channel Sales Partner of the Month: Corpus Christi Caller-Times

It’s about time we gave this team a little recognition for what it's been doing! The Corpus Christi Caller-Times has been steadily ...

Read More
A Conversation with Forrester – Part Three: Digital Video Challenges, Measurements, and Case Study

Digital video consumption is transforming how media buyers and planners utilize video in overall marketing efforts. In this three-part series, ...

Read More
RTB Zeitgeist: Should You Keep Programmatic In-House?

Republished from the SiteScout blog. Today advertising is more intelligent and less dense. The uptick of programmatic advertising has played ...

Read More
A Conversation with Forrester – Part Two: Digital Video Planning and Buying

  The growth of digital video consumption is allowing advertisers to be more comfortable with transitioning some TV dollars to ...

Read More
The Digital Innovations Awesome List (DIAL) - #CES2015 Recap

Wait a minute. Wait a minute, Doc. Are you telling me that you built a list of all the awesomeness ...

Read More
Centro at #CES2015: The eBook

There’s no better way to say it: CES was absolutely amazing! From the ONE show to custom tours with Shelly ...

Read More
A Conversation with Forrester – Part One: The Digital Video Landscape

  As consumers continue to fragment their video viewership across screens, digital video is becoming an effective supplement to TV ...

Read More
Tap Into The Power Of Social With This Platform Breakdown

Every day it seems the world is getting more social. As time on mobile devices rises, the time people spend ...

Read More
chevron-down