Digital Advertising Resources & Thought Leadership | Basis

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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Apr 20 2026

2026 Advertising Agency Report

The advertising agency world is at a crossroads. After years of mounting pressure, the forces reshaping the industry have reached ...
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Latest Resources

Feet on the Street: Where in the World is Centro?

Welcome back to a new addition of our Feet on the Street series. As usual, we have big things in ...

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GeoMinds: Hyperlocal Targeting Techniques for Today’s Mobile World

"Look at almost any RFP and you will probably see opportunities for hyperlocal targeting or location based audience targeting. Simple ...

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Working at Centro: A Day in the Life

After a fantastic Memorial Day weekend, it’s safe to say that summer is almost here –and our Centrons are working ...

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The Mobile Web: Why It Still Matters to Advertisers

In the first wave of mobile computing, marketers did little to optimize their websites for smartphone browsers. But in the ...

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Publisher News: Industry Insights

Growth in Video Advertising Video consumption is at an all-time high and, due to developments in device and app capabilities, ...

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Publisher Partner of the Month: Dispatch Media Group

We are very excited to spotlight Dispatch Media Group this month! The organization has been working with Centro since 2011 ...

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RTB Zeitgeist: Why Small Agencies Grapple With Programmatic

 Republished from the SiteScout blog. There’s a reason why small to mid-sized agencies are grappling with programmatic; it’s not “the ...

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Mobile meets programmatic: What to take home from #adtechSF

Another day in San Francisco, and thousands more people descended upon #adtechSF. If day one was about the big thematic ...

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#CentroInAction: A Shot of Adrenaline for your Digital Campaign

The famous author Anne Wilson Schaef once said, “Good health is not something we can buy. However, it can be ...

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