Digital Advertising Resources & Thought Leadership | Basis

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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Apr 20 2026

2026 Advertising Agency Report

The advertising agency world is at a crossroads. After years of mounting pressure, the forces reshaping the industry have reached ...
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Latest Resources

Consumers Welcome Summer with Big Spending

It’s that time of year again – get ready to uncover those dusty grills and break out the flip flops, ...

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Part II: Dimensions of Digital Video

We live in a video world and Heather Robertson is a video girl expert. Yesterday, Centro, in partnership with the ...

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Catering to the Cross-Channel Customer: Takeaways from Argyle and a Brand New Video

I had the pleasure of attending the Argyle CMO Leadership Forum in San Francisco last week.  If you haven’t been, ...

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Mobile and Programmatic Are a Dominant Combination 

Earlier last week we announced that Centro was teaming up with the AMA to host a webinar, “Essential Tips for Programmatic ...

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As School Ends, Back to School Buying Begins

The dog days of summer are upon us, kids are out of school, summer vacations are booked, and over the ...

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#3TbyCentro: The Road So Far

St. Louis, Kansas City, Nashville, and Oklahoma City are in the books. After four shows in the last two weeks ...

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Video Anywhere, Video Everywhere

The Rise in Connected TV The need for us to always – and in all ways – be connected is ...

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Feet on the Street: Where in the World is Centro

Welcome back to a new edition of Feet on the Street! The third week of our 3T Programmatic Roadshow is ...

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The Rise of Digital Video: Is Your Brand in Full View?

Have you met Jennifer? More importantly, has Jennifer met you? Jennifer started her morning doing yoga along with her favorite ...

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