Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Latest Resources

Channel Sales Partner of the Month: The Fresno Bee

This month, we are thrilled to feature The Fresno Bee as the Digital Extension Partner of the Month. In the ...

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Feet on the Street: Where in the World is Centro?

Get your weekly dose of events in our Feet on the Street Series! We are continuously striving to bring you ...

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Feet on the Street: Where in the World is Centro?

Welcome back to our Feet on the Street series! We emerged from our candy-induced comas from Valentine’s Day ready to ...

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RTB Zeitgeist: What You Need to Know About Programmatic Direct

Republished from the SiteScout blog. Programmatic direct is on the rise as more advertisers and publishers seek to bring the ...

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The Digital Innovations Awesome List (DIAL)

Well folks, Punxsutawney Phil issued his final verdict last week – six more weeks of winter. As depressing as that ...

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Capture your consumers’ cash and affection this Valentine’s Day

On February 14th millions of Americans will be fêted by their partner in one way or another. From jewelry to ...

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Feet on the Street: Where in the World is Centro?

Welcome back to our Feet on the Street series. February is in full swing and as we work diligently to ...

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Part 1: Running Towards a Cure

This March seven Centrons in the New York office are on the path to go the extra mile (well, actually, ...

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RTB Zeitgeist: Inside the Major Challenges Marketers Face with Programmatic

Republished from the SiteScout blog. Along with app store optimization strategies, new trends in real-time bidding and programmatic marketing will ...

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