Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Advertising Agency Report cover image
May 29 2024

2024 Advertising Agency Report

See how advertising agency professionals feel about their jobs, their industry, and the challenges and opportunities that are shaping their futures.
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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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2025 Advertising Trends Report Cover
Dec 4 2024

Reality Check: The 2025 Advertising Trends Report

Uncover the trends and opportunities that will shape advertising in 2025 in this comprehensive report.
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Seats in congress where legislators consider legislation on digital advertising regulation
Feb 4 2025

Digital Advertising Regulation in 2025: What Marketers Need to Know

It’s been a busy few years for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?
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Latest Resources

SHIFTING GEARS: NEW OPPORTUNITIES IN AN OLD INDUSTRY

Do you remember the #YouDrive Mercedes advertisements that sparked social media hysteria back in 2013? If not, here’s a quick ...

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#CentroInAction: Vote ‘Yes’ for Digital

Do you remember the last ad that struck a chord with you or pushed you towards an action? Whether it’s ...

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PART 2: RUNNING TOWARDS A CURE

More than 20,000 runners from all over the world embraced the streets of Manhattan on Sunday for the United Airlines ...

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Part 4: Millennials aren’t just #KUWTK. They’re #KUTWTN, too!

For those of you who are about to Google the headline, we’ll save you the search: Millennials aren’t just keeping ...

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Feet on the Street: Where in the World is Centro?

This week’s madness has begun! No, we’re not referring to March Madness, though Centrons are keeping a close eye on ...

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MARCH MADNESS: A DIGITAL SLAM DUNK

Employers, say goodbye to workplace productivity this month – the 2015 NCAA March Madness Tournament is expected to break some ...

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PART 3: SPEND-SETTERS, STRESS-SETTERS, AND NOW JET-SETTERS? MILLENNIALS ARE MAKING WAVES IN TRAVEL THIS YEAR

Recently, we discussed the spending habits of millennials in a blog post and infographic, as well as revealed how they are ...

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#CentroInAction: Quenching the thirst for local success

When it comes to snacks, everyone has a favorite. It’s hard not to, especially with the enormous influence of creative ...

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Part 2: First spend-setters, now stress-setters? Millennials are officially America’s most stressed generation

We recently touched on the notoriously heavy spending habits of millennials in a blog post and infographic, revealing that this ...

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