Digital Advertising Resources & Thought Leadership - Basis Technologies

Resource Center

2024 Advertising Agency Report cover image
May 29 2024

2024 Advertising Agency Report

See how advertising agency professionals feel about their jobs, their industry, and the challenges and opportunities that are shaping their futures.
Read More
2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
Read More
2025 Advertising Trends Report Cover
Dec 4 2024

Reality Check: The 2025 Advertising Trends Report

Uncover the trends and opportunities that will shape advertising in 2025 in this comprehensive report.
Read More
Seats in congress where legislators consider legislation on digital advertising regulation
Feb 4 2025

Digital Advertising Regulation in 2025: What Marketers Need to Know

It’s been a busy few years for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?
Read More

Latest Resources

Hyperlocal Essentials for the Programmatic Mobile Advertiser

“With programmatic buying technology giving access to almost every mobile user, more and more advertisers are able to use hyperlocal ...

Read More
5 Takeaways From AdExchanger’s Programmatic I/O Conference

Last week was a marathon of programmatic immersion: from AdExchanger’s Programmatic Essentials workshop to their Programmatic I/O conference. Both events ...

Read More
Working at Centro: A Day in the Life

As the old saying goes, April showers bring May flowers. Well you better get your umbrella for this hefty shower… ...

Read More
#CentroInAction: Thrift Store Scores a 'Great Find' with Centro

To survive, thrift shops require a constant influx of donations. People moving in or out of a new place, charitable donators, and spring cleaners combined are literally the lifeline for these types of stores. To keep the ‘reuse and recycle’ movement going, it sometimes takes a little creativity and strategy to bring a steady flow of business in the door.

Read More
Taxpayers in the Digital Age

What’s one thing that’s certain in life? Paying taxes. However, the way we pay our taxes is changing – and ...

Read More
RTB Zeitgeist: Mobile Marketers Are Gung-Ho About Programmatic, But Few Are Using It

Republished from the SiteScout blog. According to the IAB’s recently released 2015 “Marketer Perceptions of Mobile Advertising” report, most marketers ...

Read More
#CentroOnMobile: Essential Tips for Programmatic Advertising on Mobile

Imagine your target consumer waiting in line at checkout, reading the news on their phone with one hand, holding your ...

Read More
Feet on the Street: Where in the World is Centro?

After what seems like ages, the warm spring weather has finally arrived. The birds are chirping, the bees are buzzing ...

Read More
#CentroInAction: A Study in Education

Recently, a small private college decided that its current digital media strategy wasn't making the grade. The school was looking for a new digital partner with a fresh perspective — one who could offer a wider variety of digital execution choices that would improve overall business.

Read More
chevron-down