Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Latest Resources

CENTRO BUILDS A DSP JUST FOR INDEPENDENT AGENCIES

"Centro has launched a new programmatic demand-side platform called Centro DSP, targeting independent agencies and mid-size brands that want to ...

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RANKED: The hottest pre-IPO ad tech startups of 2015

Centro's advertising platform is used by advertising agencies to manage the workflow of their digital campaigns. Centro claims to have ...

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10 great workplaces in advertising and marketing

Free yoga classes, fresh fruit, and gym membership reimbursements are only the beginning. Employees at this tech advertising firm also ...

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Feet on the Street: #adtechSF Edition

Welcome back to a new addition of our Feet on the Street series. Big things are happening at Centro, particularly ...

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The Digital Innovations Awesome List (DIAL)

Welcome to the latest Digital Innovations Awesome List (DIAL). We know that keeping up with the trade pubs and latest ...

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Centro Unveils Cross-Channel DSP For Regional Marketers

Digital ad tech firm Centro is doubling down on its demand-side platform (DSP) business, as the company on Wednesday announced ...

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Centro Launches Programmatic DSP to Put Mobile and Desktop Inventory in One Place

“One of the major problems [in programmatic advertising] is that there are two types of DSPs: those building for Fortune ...

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Ad Sales Workflow Provider Centro Adds DSP With Hyperlocal In Mind

Read More on GeoMarketing 

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Centro Launches Demand-Side Platform with Cross-Channel, Hyperlocal Technology

Empowers Agencies and Brands to Consolidate Programmatic Ad-Buying; Benefits Include First-Party Device ID Integration, Mobile Targeting, Private Marketplaces and More ...

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