Digital Advertising Resources & Thought Leadership - Basis Technologies

Resource Center

2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
Read More
The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
Read More
2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
Read More

Latest Resources

Publisher News: Industry Insights

Growth in Video Advertising Video consumption is at an all-time high and, due to developments in device and app capabilities, ...

Read More
Publisher Partner of the Month: Dispatch Media Group

We are very excited to spotlight Dispatch Media Group this month! The organization has been working with Centro since 2011 ...

Read More
RTB Zeitgeist: Why Small Agencies Grapple With Programmatic

 Republished from the SiteScout blog. There’s a reason why small to mid-sized agencies are grappling with programmatic; it’s not “the ...

Read More
Mobile meets programmatic: What to take home from #adtechSF

Another day in San Francisco, and thousands more people descended upon #adtechSF. If day one was about the big thematic ...

Read More
#CentroInAction: A Shot of Adrenaline for your Digital Campaign

The famous author Anne Wilson Schaef once said, “Good health is not something we can buy. However, it can be ...

Read More
Centro Succeeds By Addressing Agency Pain Points, Raises $30 Million To Address Many More

"... suppliers who are succeeding most are the ones that are not making things more complicated, but making it easier ...

Read More
Brands, Entrepreneurship & Mobile Dominate at #adtechSF

When you fill the Moscone Center in San Francisco with dozens of startups, a couple best-selling authors, and digital marketers ...

Read More
Centro Raises $30 Million Series B Round from Neuberger Berman Private Equity Funds

CHICAGO – May 20, 2015 – Centro (centro.net), a provider of enterprise-class software for digital advertising, today announced a $30 ...

Read More
Centro Lands $30 Million Series B Funding Round

"Riegsecker sees this investment as a way to continue Centro’s push towards becoming a centralized ad tech platform that can ...

Read More
chevron-down