Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Latest Resources

5 Pillars of a Successful Private Marketplace Strategy for Publishers

Private marketplaces (PMPs) are a hot topic among publishers and advertisers alike. First appearing in conversations and industry trade articles ...

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Centro Expands Presence in Chicago, New York and Dallas with 110,000 Square Feet of New Office Space

Centro’s New $30 Million Funding Round Helps Support Growth in More U.S. Locations; New Offices Needed to Accommodate for More ...

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After The NewFronts: Think Regional, Think Programmatic

"It’s clear that the real work in selling digital video is just beginning." Read More on MediaPost

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Moving into Programmatic? Avoid These Six Mistakes

The age of programmatic advertising has arrived. First fueling real-time bidding on advertising exchanges, programmatic is now driving the growth ...

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Considering a DSP? Get One Step Ahead With These 5 Questions

Sweat is dripping down your face. You’re in a panic because your boss just asked you to research programmatic media ...

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RTB Advertising vs Programmatic Advertising

We’re almost half way through 2015 and many people still don't recognize the difference between "programmatic advertising" and “RTB advertising." ...

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Feet on the Street: Where in the world is Centro?

Welcome back to a new addition of Feet on the Street. The second week of our 3T Programmatic series is ...

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#CentroInAction: Getting Your Digital Diploma 

The Challenge A local Texas public university was on a mission to increase the preference of its law school against ...

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Feet on the Street: Where in the World is Centro?

Welcome back to a new addition of our Feet on the Street series. As usual, we have big things in ...

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