Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Latest Resources

Centro Plugs Into Exchanges, Data Platforms To Expand Programmatic Video Offering

Digital ad tech firm Centro has announced that its demand-side platform (DSP) is now plugged into several ad exchanges -- ...

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Centro DSP Adds Video Inventory And Mobile Audience Data Integrations

Ad tech firm Centro announced its recently-launched DSP has added access to video advertising inventory through several ad exchanges and offers mobile audience targeting data from Oracle ...

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Basis DSP: Your Mobile-First, Cross-Channel Solution

For many years now, DSP vendors have been almost exclusively focused on agency holding companies and national advertisers. This has ...

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Centro Connects to DoubleClick Ad Exchange, Dailymotion Exchange and LiveRail for Programmatic Video Advertising at Scale

Centro DSP Expands Cross-Channel Ad-Buying Capabilities with Integrations for Video Inventory; Adds Mobile Audience Data from Oracle BlueKai, NinthDecimal NEW ...

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Centro rated as the 28th Best Workplace for Millennials by Fortune

The software firm is based in Chicago, Illinois and focuses on employee development. “Centro is for dreamers—the company’s lofty business ...

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Feet on the Street: Where in the World is Centro?

Welcome back to our Feet on the Street series. It is a big week for Centro, with some fantastic events ...

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The New Local: Opportunity On Every Corner

It used to be that local advertising evoked images of small retailers like mom-and-pop stores who needed to reach only ...

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Consumers Welcome Summer with Big Spending

It’s that time of year again – get ready to uncover those dusty grills and break out the flip flops, ...

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Part II: Dimensions of Digital Video

We live in a video world and Heather Robertson is a video girl expert. Yesterday, Centro, in partnership with the ...

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