Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Latest Resources

As Temperatures Heat Up, So Does the Race for Holiday Digital Inventory

Merry Christmas everyone! You did indeed read that right. We’re celebrating Christmastime – in July. And if you’re in digital ...

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Publisher News: Industry Insights

Programmatic Transforms Local Marketing One of the biggest challenges for national marketers has always been tackling local digital marketing campaigns, ...

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Publisher Partner of the Month: Metro

With strong leadership, comes great success. This remains true for the fantastic leadership team of Lotta Karlsson, chief digital officer, ...

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Working at Centro: A Day in the Life

Welcome back, friends! With the 4th of July just around the corner and fun weekend plans in the queue, what ...

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#3TbyCentro: It’s a Wrap

With programmatic advertising firing on all cylinders, it’s essential for advertisers and agencies to not only have the necessary information ...

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Centro Delivers Programmatic Advertising Best Practices for 250 Marketers in Regional Forums

Marketers in Kansas City, Los Angeles, Philadelphia, Seattle and More Gain Insight from Digital Media Experts on Mobile, Video and ...

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Instagram’s New Ad Roadmap: The Three Things You Need to Know

Recently, Instagram expanded its ad roadmap. Since ads were launched a year and a half ago, the company has been ...

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#DigitalZeitgeist: Why the $25B Mobile Spend Gap Exists (And Why It Won't Last Long)

Most of us have probably seen or heard about Mary Meeker's monstrous 2015 Annual Internet Report. One slide, however, has ...

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It’s Time to Join the Mobile-Forward Movement

Did you know the average consumer spends 127 minutes in mobile applications a day? That’s nearly an hour more than ...

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