Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Latest Resources

Feet on the Street: Where in the World is Centro

Welcome back to a new edition of Feet on the Street! The third week of our 3T Programmatic Roadshow is ...

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The Rise of Digital Video: Is Your Brand in Full View?

Have you met Jennifer? More importantly, has Jennifer met you? Jennifer started her morning doing yoga along with her favorite ...

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#CentroInAction: A Digital Boost for Enrollment

The Challenge Heading into the fall semester, a local university needed to boost enrollment numbers in its core and specialty ...

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Why One Company Pays its Employees to go Away for 3 Weeks

"I wanted to build something the right way," founder and CEO Shawn Riegsecker said at a keynote address when talking about Centro's origins. "I firmly believe ...

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Programmatic Zeitgeist: ‘Programmatic’ Is a Very Broad Term Encompassing a Lot of Topics

Programmatic advertising has changed, and Centro’s RTB Zeitgeist must do so as well. When we started this series a couple ...

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How Business Insider Made Private Marketplaces Work

Embracing Programmatic Advertising When the terms "programmatic" and "private marketplace" burst onto the scene a few years ago, publishers had ...

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5 Pillars of a Successful Private Marketplace Strategy for Publishers

Private marketplaces (PMPs) are a hot topic among publishers and advertisers alike. First appearing in conversations and industry trade articles ...

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Centro Expands Presence in Chicago, New York and Dallas with 110,000 Square Feet of New Office Space

Centro’s New $30 Million Funding Round Helps Support Growth in More U.S. Locations; New Offices Needed to Accommodate for More ...

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After The NewFronts: Think Regional, Think Programmatic

"It’s clear that the real work in selling digital video is just beginning." Read More on MediaPost

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