Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Latest Resources

Brands, Entrepreneurship & Mobile Dominate at #adtechSF

When you fill the Moscone Center in San Francisco with dozens of startups, a couple best-selling authors, and digital marketers ...

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Centro Raises $30 Million Series B Round from Neuberger Berman Private Equity Funds

CHICAGO – May 20, 2015 – Centro (centro.net), a provider of enterprise-class software for digital advertising, today announced a $30 ...

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Centro Lands $30 Million Series B Funding Round

"Riegsecker sees this investment as a way to continue Centro’s push towards becoming a centralized ad tech platform that can ...

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Centro reloads with $30 million in funding

"Advertising-technology company Centro has landed another $30 million from a Wall Street money manager to continue its fast growth. It's ...

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CENTRO BUILDS A DSP JUST FOR INDEPENDENT AGENCIES

"Centro has launched a new programmatic demand-side platform called Centro DSP, targeting independent agencies and mid-size brands that want to ...

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RANKED: The hottest pre-IPO ad tech startups of 2015

Centro's advertising platform is used by advertising agencies to manage the workflow of their digital campaigns. Centro claims to have ...

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10 great workplaces in advertising and marketing

Free yoga classes, fresh fruit, and gym membership reimbursements are only the beginning. Employees at this tech advertising firm also ...

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Feet on the Street: #adtechSF Edition

Welcome back to a new addition of our Feet on the Street series. Big things are happening at Centro, particularly ...

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The Digital Innovations Awesome List (DIAL)

Welcome to the latest Digital Innovations Awesome List (DIAL). We know that keeping up with the trade pubs and latest ...

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