Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Latest Resources

#CentroInAction: Back to Business

When it comes to business-to-business sales, advertisers look to target all kinds of niche segments. Recently, a B2B communications provider ...

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The Digital Innovations Awesome List (DIAL)

Hello, readers! Welcome to the latest edition of the Digital Innovations Awesome List (DIAL). We know it can be tough ...

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Feet on the Street: Where in the World is Centro?

It’s officially November! And we couldn’t be more excited to kick it off with a jam-packed week filled with a ...

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Five on Friday

Hello there, guys and gals. It’s Friday once more and a spooky one at that. Welcome to the Halloween edition ...

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SiteScout Adds Facebook Exchange Inventory to Self-Serve Real-Time Bidding Platform

Integrates with eXelate and other Major DMPs to Use Data for Targeting Ad Campaigns; Augments Single Platform for Real-Time Advertising ...

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Centro Custom Network: A Plan for Every Client, a Solution for Every Need

What is your media teaching you? At Centro, we believe that digital media investment should deliver powerful consumer insights. That’s ...

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Centro Audience Buying: A Complete Picture

Is there more to you than the newspaper you read and your favorite online store? Of course there is, and ...

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ANA Masters of Marketing: Making Connections, Finding Purpose

The Association of National Advertisers (ANA) Masters of Marketing conference is one of my favorite events of the year. Not ...

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RTB Zeitgeist: Why Every Marketer Should Leverage Retargeting

Republished from the SiteScout RTB Zeitgeist blog. Retargeting has become an essential modern marketing tactic. In a recent article for ...

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