Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Latest Resources

ANA Masters of Marketing: Making Connections, Finding Purpose

The Association of National Advertisers (ANA) Masters of Marketing conference is one of my favorite events of the year. Not ...

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RTB Zeitgeist: Why Every Marketer Should Leverage Retargeting

Republished from the SiteScout RTB Zeitgeist blog. Retargeting has become an essential modern marketing tactic. In a recent article for ...

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#CentroInAction: The Proof is in the Partnership

One of Centro’s strongest client relationships was born out of mutual necessity. Several years ago, one of our agency clients ...

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Five on Friday

Hello, friends! It's Friday and time for the latest Five on Friday! The Centrons felt like jet setters this week, ...

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Centro on the Run - Part 2

Welcome to part two of the Centro on the Run series! We are sure that by now you are all ...

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Feet on the Street: Where in the World is Centro?

Centro is set for another week packed with high-level sponsorships and international events. Over the next five days, you'll be ...

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Five on Friday

Hello again, friends, and welcome to another Friday! It has been quite a busy week for us, packed with plenty ...

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Digital Display Advertising: Demand-Side Platforms, Continuously Fueling your Plan - Part 3 of 3

When it comes to navigating the digital media ecosystem, you don’t have to do it all alone. There are highly ...

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Digital Display Advertising: Ad Exchanges & Ad Networks, Building a Well Balanced Approach - Part 2 of 3

Building a digital media campaign today is increasingly complex. With so many digital advertising buying methods and an abundance of ...

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