Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Latest Resources

Digital Display Advertising: How to Build a Healthy Plan - Part 1 of 3

Remember the good old days when media plans boiled down to a few simple options: print, direct mail, and maybe ...

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Feet on the Street: Where in the World is Centro?

Our Feet on the Street series is back! We love to meet and chat with people wherever we go and ...

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Five on Friday

Here we are again! It’s Friday and time for the new Five on Friday. As your week winds down, take ...

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#CentroInAction: Stockpiling Acquisition

Have you ever executed a campaign that generated brand awareness, but never business results? Recently, Centro met a company that ...

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The Age of Programmatic is Now: Centro and Forrester Weigh In

Exchange-traded spending will account for a nearly 1/3 of U.S. display spend by 2017, according to research from industry analyst ...

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The Latest Edition of DIAL

We figured we would start off your week with some things from our Digital Innovation team’s Digital Innovations Awesome List (DIAL). ...

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Five on Friday

Hey, people! It is Friday again and welcome the #AXWI edition of Five on Friday. CMO Kelly Wenzel and VP ...

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Centro on the Run

Welcome to the first part in our four part series: Centro on the Run.  Marathon season is upon us and ...

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RTB Zeitgeist: How Brands Measure in a Programmatic World

Republished from the SiteScout Blog.  Measurement matters in a programmatic buying environment. You can’t just import traditional measurement methods, though. ...

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