Resource Center

Mobile

Jul 6 2021

Renewed Retargeting Strategy Empowers Beauty Retailer to Increase In-Store Visits by 300%

Learn how Basis Technologies' media services team helped a beauty retailer better leverage its online audience to improve in-store revenue.
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Mobile Resources

Mobile Real Talk: “Just Doing Mobile” is No Longer Enough

From now on, smartphones will require a smarter strategy. This year, mobile will account for 50% of all digital ad ...

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Mobile Success in 2016 Means a Mature Strategy

In 2016, “just doing mobile” is no longer enough. Centro’s Director of Mobile, Noor Naseer, delivered this strong message in ...

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Empower your mobile strategy with these 5 terms

The verdict is in: mobile is booming. A recent eMarketer study suggests that by 2019, mobile ad spend is projected ...

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Centro DSP Spotlight: Seize The Mobile Video Opportunity

According to eMarketer, mobile video ad spending in the US is estimated to grow 47% in 2016. (Going from $2.7 ...

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More Screens, More Opportunities

The world is heading in a digital direction (newsflash!), but some of us are just not quite ready to forego ...

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The New Rules of Advertising, Hyperlocal or Bust

When Centro first started, we made our name as the go-to partner for local buys and local expertise. We’ve expanded ...

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Essential Tips for Programmatic Advertising on Mobile

Your target is waiting for the train, phone in hand, educating herself on the latest news in the developing race ...

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Publisher News: Industry Insights

IAB Sees Strongest Digital Growth Since 2011 Revenue in the digital ad space topped $27B from January to June in ...

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The Pillars of Performance, Part 2: Channel

Mobile has created over one million hours of potential reach in the U.S. every day. One million. That’s no Austin ...

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