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Mobile

Headshot of Angelina Eng
Jun 28 2021

Test Cookieless Targeting...Now!

Angelina Eng, VP of Addressability and Measurement at the IAB, shares her thoughts on the technical maneuvers that advertisers must take on to navigate a rapidly approaching future with far fewer reliable identifiers.
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Mobile Resources

The Pillars of Performance: 12 Terms You Need to Know

Audience: A classification of a user group that has some common characteristics or attributes such as demographic data, habits, interests, ...

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Digital Innovations Awesome List

Folks, it’s officially fall! The sun is beginning to set a bit earlier, the leaves are just starting to change, ...

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Why I'm Bullish About Smartwatches

Even as reports speculate that Apple Watch sales have plateaued, my stance remains firm that the future is bright for ...

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Digital Innovations Awesome List

After a brief hiatus, the digital innovations team is back to bring you some extra awesome in your day. With ...

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#DigitalZeitgeist: Why the $25B Mobile Spend Gap Exists (And Why It Won't Last Long)

Most of us have probably seen or heard about Mary Meeker's monstrous 2015 Annual Internet Report. One slide, however, has ...

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It’s Time to Join the Mobile-Forward Movement

Did you know the average consumer spends 127 minutes in mobile applications a day? That’s nearly an hour more than ...

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Centro DSP Adds Video Inventory And Mobile Audience Data Integrations

Ad tech firm Centro announced its recently-launched DSP has added access to video advertising inventory through several ad exchanges and offers mobile audience targeting data from Oracle ...

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Basis DSP: Your Mobile-First, Cross-Channel Solution

For many years now, DSP vendors have been almost exclusively focused on agency holding companies and national advertisers. This has ...

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The New Local: Opportunity On Every Corner

It used to be that local advertising evoked images of small retailers like mom-and-pop stores who needed to reach only ...

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