Republished from the SiteScout blog. According to the IAB’s recently released 2015 “Marketer Perceptions of Mobile Advertising” report, most marketers ...
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Republished from the SiteScout blog. According to the IAB’s recently released 2015 “Marketer Perceptions of Mobile Advertising” report, most marketers ...
Imagine your target consumer waiting in line at checkout, reading the news on their phone with one hand, holding your ...
After a great trip to Austin earlier this month for the annual geek and nerd pilgrimage known as SXSW (or ...
Do you remember the #YouDrive Mercedes advertisements that sparked social media hysteria back in 2013? If not, here’s a quick ...
When it comes to snacks, everyone has a favorite. It’s hard not to, especially with the enormous influence of creative ...
Our friends at a southern fast casual BBQ restaurant make a mean pulled pork sandwich. They know that as a ...
While digital place-based (DPB) media reaches on-the-go consumers throughout their day, the inability for consumers to directly engage with DPB screens leaves more to be desired from this medium. However, technological advances are giving DPB a significant role in cross-platform digital programs. Using push and pull messaging technologies via consumer mobile devices, the following methods drive engagement by putting DPB-initiated ads right into consumer’s hands.
Two years before the iPhone and five years before any of us had a tablet, Shop.org coined the term Cyber Monday to describe the Monday after Thanksgiving as the online side of the Black Friday retail shopping surge. A 2005 press release explained that consumers were expected to head online in droves on Cyber Monday during work hours (where many had stable Internet connections) to take advantage of sales and holiday specials. That year, consumers spent north of $484 million in e-commerce on Cyber Monday.