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Mobile

Apr 14 2021

U.S. Elections Digital Advertising Trends: 2020 Dominated by Programmatic, CTV and Last-Minute Spending

Grace Briscoe is SVP of Candidates and Causes at Basis Technologies The 2020 U.S. elections were the most unique of ...
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Mobile Resources

Mobile and Programmatic Are a Dominant Combination 

Earlier last week we announced that Centro was teaming up with the AMA to host a webinar, “Essential Tips for Programmatic ...

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GeoMinds: Hyperlocal Targeting Techniques for Today’s Mobile World

"Look at almost any RFP and you will probably see opportunities for hyperlocal targeting or location based audience targeting. Simple ...

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The Mobile Web: Why It Still Matters to Advertisers

In the first wave of mobile computing, marketers did little to optimize their websites for smartphone browsers. But in the ...

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Mobile meets programmatic: What to take home from #adtechSF

Another day in San Francisco, and thousands more people descended upon #adtechSF. If day one was about the big thematic ...

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Brands, Entrepreneurship & Mobile Dominate at #adtechSF

When you fill the Moscone Center in San Francisco with dozens of startups, a couple best-selling authors, and digital marketers ...

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The Digital Innovations Awesome List (DIAL)

Welcome to the latest Digital Innovations Awesome List (DIAL). We know that keeping up with the trade pubs and latest ...

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Centro Launches Demand-Side Platform with Cross-Channel, Hyperlocal Technology

Empowers Agencies and Brands to Consolidate Programmatic Ad-Buying; Benefits Include First-Party Device ID Integration, Mobile Targeting, Private Marketplaces and More ...

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RTB Zeitgeist: Finding Creativity In The Age Of Programmatic

Republished from the SiteScout blog. Creativity in the age of programmatic is possible. Programmatic can offer new and exciting creative ...

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Hyperlocal Essentials for the Programmatic Mobile Advertiser

“With programmatic buying technology giving access to almost every mobile user, more and more advertisers are able to use hyperlocal ...

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