eMarketer expects overall spending on mobile advertising in the U.S., including display, search and messaging-based ads served to mobile phones and tablets, to rise 180% this year to top $4 billion. A recent study reveals that half of media planners will try native advertising in 2013. In the year ahead, digital marketing budgets are expected to increase by 50%-150%.
What’s the big deal with RTB and mobile these days? It’s a good time to get familiar since many major players in the mobile advertising space see it being the next big thing for 2013. A common analogy used to describe the RTB process is the stock exchange; all Interested advertising parties simultaneously bid for a mobile placement with the set of qualifiers desired by an advertiser.
Earlier this year, Newzoo, the games industry researcher, showed in an infographic that in the first quarter of 2012, some 37 million Americans paid to play mobile games – either via purchasing games or by making in-game purchases.
Widespread adoption of viewable impressions as a measurement standard for advertisers and publishers is set to take root, according to AdWeek. A recent eMarketer article reported that U.S. consumers spent more time in apps than on the web.
Mobile display is proving its worth according to eMarketer. ZenithOptimedia predicts internet advertising will increase its share of the ad market from 18% in 2012 to 23.4% in 2015, while newspapers and magazines will continue to shrink at an average of 1% a year. Recent research suggests that for ads that are not in-view, the difference in clicks is significant.
Ah yes, it’s the time of the year when the lines at Starbucks rival those of an Apple Store. With both a Starbucks cup and iPhone already at hand, I realized that there are few things more integral to my morning routine than my smartphone and a morning cup of coffee (okay, okay…and a shower). Both are highly personal, very customizable, and it’s hard to imagine a day without them.
So many things remind us of the holiday season: The hanging of seasonal ornaments, the plans of travel taken to spend time with loved ones, the wafting scents of pumpkin spice, eggnog and pine. And of course, there’s those chestnuts roasting on an open fire. But there’s something new that lingers about throughout the holidays: It’s the mobile device.
According to comScore, $16.4B has been spent online (16% increase vs. the corresponding days last year). Findings from a recent Accenture survey found that consumers prefer personalization and they are more likely to purchase from companies who leverage online communications and channels, specifically social media and mobile applications. The IAB released the top mobile savvy shopping cities. Houston takes the lead with the savviest mobile shoppers followed by Seattle-Tacoma, San Francisco Bay, LA, and New York.
While many holiday shoppers may have kept with the tradition of scarfing down Thanksgiving dinner early to strategize a plan of attack for in-store holiday deals, a notable number are looking for a less-crowded, no-wait digital option.
