The reported development of a new, US-only TikTok app raises significant questions about how advertisers will be impacted.
Ad tech firm Centro announced its recently-launched DSP has added access to video advertising inventory through several ad exchanges and offers mobile audience targeting data from Oracle BlueKai and NinthDecimal.
The reported development of a new, US-only TikTok app raises significant questions about how advertisers will be impacted.
Through a collection of curated stats, we explore how and why TikTok continues to be the talk of the digital advertising town.
A running list of the most important Big Tech news for advertisers, plus analysis to help marketers thrive amidst these shifts.