Ad tech firm Centro announced its recently-launched DSP has added access to video advertising inventory through several ad exchanges and offers mobile audience targeting data from Oracle BlueKai and NinthDecimal.
While TikTok's future is finally stable, this new era comes with unanswered questions that advertisers would do well to keep tabs on.
For advertisers building video strategies this year, understanding the nuances of the quickly-changing streaming TV landscape is critical.
The live sports broadcast landscape is changing. See how sports advertisers can effectively reach and connect with fans in the digital age.
