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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.

Everything We Know About Generative AI Regulation in 2024

Regulations surrounding generative AI are evolving rapidly. Explore the latest laws and guidance, as well as their potential implications for digital advertising teams.

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Blog Posts

Cookieless Advertising for B2B Marketers

B2B marketing expert Natalie Lowe shares how B2B advertisers can adapt to signal loss and the cookieless future.

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Cookieless Advertising for CPG Marketers

CPG marketing expert Vanessa Allen shares how CPG advertisers can adapt to signal loss and the cookieless future.

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Cookieless Advertising for Healthcare and Pharmaceutical Marketers

Health and pharma marketing expert Katherine Mitton shares how health and pharma advertisers can adapt to signal loss and the cookieless future.

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Cookieless Advertising for Travel and Tourism Marketers

Travel and tourism marketing expert Nicole Stahlecker shares how travel and tourism advertisers can adapt to signal loss and the cookieless future.

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Cookieless Advertising for Retail and E-commerce Marketers

Retail marketing expert Andrew Barbuto shares how retail and e-commerce advertisers can adapt to signal loss and the cookieless future.

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Cookieless Advertising for Restaurant & Dining Marketers

Restaurant and dining marketing expert Vanessa Allen shares how industry advertisers can adapt to signal loss and the cookieless future.

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Cookieless Advertising for Financial Services Marketers

Financial services marketing expert Julia Hewitt shares how finserv advertisers can adapt to signal loss and the cookieless future.

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Cookieless Advertising for Education Marketers

Education marketing expert Sydney Warden shares how advertisers at colleges and universities can adapt to signal loss.

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Cookieless Advertising for Cannabis Marketers

Cannabis marketing expert Jane Frye shares how cannabis advertisers can adapt to signal loss and the cookieless future.

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