Regulations surrounding generative AI are evolving rapidly. Explore the latest laws and guidance, as well as their potential implications for digital advertising teams.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.
Regulations surrounding generative AI are evolving rapidly. Explore the latest laws and guidance, as well as their potential implications for digital advertising teams.
Explore Meta's new political content policy and learn how it could impact advertisers.
In a cookieless world, first-party data is key. Here's everything that goes into a strategy that's both effective and privacy-compliant.
As B2B buyers evolve, so does their buying process. Learn how B2B marketers can evaluate and refresh their strategies to meet changing needs.
What's the state of digital audio advertising in 2024? Learn the latest stats on the channel and how marketers can harness its power this year.
Advertisers spent $7 million on a 30 second Super Bowl spot in 2024. What makes the game so valuable to brands, and which ads were most memorable this year?
A look at the most popular privacy-friendly advertising solutions among marketers today—and the challenges awaiting those who won't adapt to the cookieless future.
Learn how digital advertisers can navigate the convergent TV advertising landscape and make the most of their TV ad spending in 2024.
It’s been a busy year for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?
Our media experts give advice to marketing and ad pros: what to stop doing, what to start doing, and how to make innovative change this year.