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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.

Harnessing the True Value of Brand

By unifying brand and performance marketing efforts, marketers can maximize ROI and foster connections that last.

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Blog Posts

A Need for Efficiency in Digital Media

Last week, I attended the MRCC (Media Research Club of Chicago) “State of Media Today” seminar. I had the opportunity to network with many digital research experts. One interesting conversation that I had was with a former Media Director who excitedly told me she switched her career after working more than 10 years at an advertising agency. She was very candid about challenges she faced in regards to increased pressure and stress, limited resources (she was often a team of 1), higher client expectations and unbelievably large workloads. Simply put, she said, “I got burnt out.”

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Centro Raises $22M, Expands Sales, Media Buying

Read the Entire Story on MediaPost

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Centro Raises $22.5 Million to Push its Online Media Buying Software

Read the Entire Story on paidContent 

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It's Raining Funds: Turn, Centro, 33Across, Dachis Take Cash

Read the Entire Story on ClickZ

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Got Funds? Centro Grabs $22.5 Million

Read the Entire Story on adotas 

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Centro Gets $22.5 Million; Sees Big Growth in Regional Display

Read the Entire Story on BIA Kelsey

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Centro Raises $22.5 Million from FTV Capital

Read the Entire Story on San Francisco Business Times

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