REsource Center

Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Putting AI to Work: Top Takeaways from Advertising Week New York 2024

AI has the potential to deliver unparalleled data-driven insights that transform marketing strategies. But achieving this potential requires more than just adoption—it demands a disciplined, strategic approach.

Read More
This is a block of text. Double-click this text to edit it.

Blog Posts

DoubleVerify: 5% verified ads served near competitor ads

Read the Entire Story on BizReport

Read More
DoubleVerified Report Shows That Media Verification Improves for Online Advertising Industry

Read the Entire Story on MarketWire

Read More
Five Ways to Ensure Advertisers Achieve Digital ROI

With nearly 80 percent of the U.S. population online, it is a given that advertisers need to take a stake in the digital space. While the digital marketplace offers a plethora of opportunities, it’s important to invest in the right opportunities. The key for advertisers is to ensure their online campaigns are strategically set up for true success, which translates into increased ROI.
Read on for five ways to ensure advertisers get the best return on their digital investment…

Read More
Pros and Cons (and do's and don'ts of using QR Codes)

Read the Entire Story on Local Media Insider 

Read More
Digital Impact on the 2012 Presidential Campaign

Background: Leading up to the 2008 presidential election, President Barack Obama’s campaign team took a huge leap into the digital space spending more than $16 million in advertising. The campaign effectively leveraged display, video, search and social media to reach large audiences including progressive advocates. As a result, more politicians are taking advantage of digital media and relying on it to communicate their platforms and connect with voters.
Now that the digital space has evolved and been embraced even more since the last election, what should advertisers expect in 2012?

Read More
Brand Experiences at a Local Level

Last month, Centro’s very own President and Founder, Shawn Riegsecker, led the Retailers Play Small Ball panel discussion at the Digiday: Local conference in New York. The discussion focused on the importance of local and brand marketing particularly from a large retail brand perspective.
Read on for two key takeaways from the discussion…

Read More
Brands that Deliver Powerful Consumer Journeys

Brands should grab your attention, invoke an emotion and drive you to want more. Good advertising should not only be creative, it should also spark creativity among its audience. A powerful brand starts with an amazing brand experience that lasts well beyond a first impression. It should move consumers through various stages and touch points. The key is to tell a story that is thought and action provoking.

Read More
Where’s the Luma Slide for Branding?

Up until now, the internet has been thought of as mostly a direct-response medium, in the eyes of marketers and brands. If all goes well, however, we should start to see a big shift in that view of online efforts.

Read More
ITA Spotlight: Centro

Read the Entire Story on ITA

Read More
chevron-down