Marketing & Digital Advertising Blog

According to eMarketer, digital marketers worldwide are investing a greater portion of their total marketing budget online this year. In fact, a recent SoDA study found that one-third of respondents expect to invest 60 percent or more of their ad budget digitally, while 25 percent plan to significantly increase their digital owned and earned media spend.

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AdExchanger.com - Centro CEO Shawn Riegsecker recently discussed his company with AdExchanger as well as Centro’s workflow software known as Transis.

This video for Corning, a specialty glass and ceramics company, really got me thinking about the different ways a brand can reach their consumer. I couldn’t help but be amazed at all the different types of display screens and it seems we are not far off from this futuristic technology being brought to market.

In a recent agency confession interview, an agency CMO offers extremely candid feedback in regards to the challenges agencies face today. Looking beyond the so-called Mad Men drama, it is apparent that agencies are feeling more pressure than ever.

Last week, HFS published an article entitled “Why today’s outsourcing industry is a sham.” This informative POV tackles some of the perceptions made about outsourcing as a term and outsourcing as an industry.

At Borrell Associates’ Local Online Advertising Conference, our very own Shawn Riegsecker, participated in a panel discussion focused on where local online is headed by 2016.

How can “CMOs stake their claim as growth drivers within organizations—and not merely ad-campaign custodians?” Forbes recently hosted a CMO as Business Strategist salon, an eye-opening round-table discussion among many influential CMOs.

With innovation, there are more possibilities. Conversely, resistance to advancements can lead to slower progression. Marketers are often faced with a dilemma of when and how to integrate emerging technologies, such as mobile, particularly when resources are scarce.