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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.

What is Native Advertising?

We explore what native advertising is, what it looks like, how it drives performance, and what the future holds for the medium.

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Blog Posts

Centro Raises $22M, Expands Sales, Media Buying

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Centro Raises $22.5 Million to Push its Online Media Buying Software

Read the Entire Story on paidContent 

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It's Raining Funds: Turn, Centro, 33Across, Dachis Take Cash

Read the Entire Story on ClickZ

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Got Funds? Centro Grabs $22.5 Million

Read the Entire Story on adotas 

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Centro Gets $22.5 Million; Sees Big Growth in Regional Display

Read the Entire Story on BIA Kelsey

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Centro Raises $22.5 Million from FTV Capital

Read the Entire Story on San Francisco Business Times

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