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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.

Key Takeaways for Digital Advertisers From the IAB’s Public Policy & Legal Summit

Learn how advertisers can navigate today's complex regulatory landscape with insights from the IAB's Public Policy & Legal Summit.

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Blog Posts

VCs Love Web Data Firms

Read the Entire Story on Digiday

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The Mennonite Ad Guru

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A Need for Efficiency in Digital Media

Last week, I attended the MRCC (Media Research Club of Chicago) “State of Media Today” seminar. I had the opportunity to network with many digital research experts. One interesting conversation that I had was with a former Media Director who excitedly told me she switched her career after working more than 10 years at an advertising agency. She was very candid about challenges she faced in regards to increased pressure and stress, limited resources (she was often a team of 1), higher client expectations and unbelievably large workloads. Simply put, she said, “I got burnt out.”

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Centro Raises $22M, Expands Sales, Media Buying

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Centro Raises $22.5 Million to Push its Online Media Buying Software

Read the Entire Story on paidContent 

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It's Raining Funds: Turn, Centro, 33Across, Dachis Take Cash

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Got Funds? Centro Grabs $22.5 Million

Read the Entire Story on adotas 

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Centro Gets $22.5 Million; Sees Big Growth in Regional Display

Read the Entire Story on BIA Kelsey

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Centro Raises $22.5 Million from FTV Capital

Read the Entire Story on San Francisco Business Times

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