Explore what advertising leaders need to know about the forces driving commerce media’s growth, as well as how to leverage it strategically.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Explore what advertising leaders need to know about the forces driving commerce media’s growth, as well as how to leverage it strategically.
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Question: What do you get when you mix People Magazine’s Most Beautiful Woman (JLO), a luxurious, yet simple Italian car, catchy party music, a flash mob of crazed and smitten men and four simple, sticky lines?
CHICAGO, IL – October 10, 2011 — Today, media technology company Centro announced that its ad network Spectrum has been ...
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With nearly 80 percent of the U.S. population online, it is a given that advertisers need to take a stake in the digital space. While the digital marketplace offers a plethora of opportunities, it’s important to invest in the right opportunities. The key for advertisers is to ensure their online campaigns are strategically set up for true success, which translates into increased ROI.
Read on for five ways to ensure advertisers get the best return on their digital investment…
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Background: Leading up to the 2008 presidential election, President Barack Obama’s campaign team took a huge leap into the digital space spending more than $16 million in advertising. The campaign effectively leveraged display, video, search and social media to reach large audiences including progressive advocates. As a result, more politicians are taking advantage of digital media and relying on it to communicate their platforms and connect with voters.
Now that the digital space has evolved and been embraced even more since the last election, what should advertisers expect in 2012?