REsource Center

Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Expert Roundtable: The Trends That Will Shape Advertising in 2025

Four advertising veterans share their insights and predictions on the trends set to shape the industry in 2025.

Read More
This is a block of text. Double-click this text to edit it.

Blog Posts

Media Technology Company Centro Named #1 Best Place to Work in Chicago

CHICAGO, IL – April 4, 2011 — Today, Crain’s Chicago Business officially named Centro Chicago’s “#1 Best Place to Work” ...

Read More
How to Connect with Consumers through Research

As the media landscape evolves and new competitors arise, advertisers are continually fighting through clutter to ensure their voice is heard among consumers. So, how do advertisers develop messages that resonate with consumers?

Read More
VCs Love Web Data Firms

Read the Entire Story on Digiday

Read More
The Mennonite Ad Guru

Read the Entire Story on Technori

Read More
A Need for Efficiency in Digital Media

Last week, I attended the MRCC (Media Research Club of Chicago) “State of Media Today” seminar. I had the opportunity to network with many digital research experts. One interesting conversation that I had was with a former Media Director who excitedly told me she switched her career after working more than 10 years at an advertising agency. She was very candid about challenges she faced in regards to increased pressure and stress, limited resources (she was often a team of 1), higher client expectations and unbelievably large workloads. Simply put, she said, “I got burnt out.”

Read More
Centro Raises $22M, Expands Sales, Media Buying

Read the Entire Story on MediaPost

Read More
Centro Raises $22.5 Million to Push its Online Media Buying Software

Read the Entire Story on paidContent 

Read More
It's Raining Funds: Turn, Centro, 33Across, Dachis Take Cash

Read the Entire Story on ClickZ

Read More
Got Funds? Centro Grabs $22.5 Million

Read the Entire Story on adotas 

Read More
chevron-down