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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

6 Considerations for Cannabis Advertising

Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.

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Blog Posts

Five on Friday

Congratulations, friend. You've made it. It’s Friday and like you, we've had a busy week. The hustle and bustle of ...

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Aiming for the High Seas: The 12 Dreams of Centrons

Life isn't meant for sitting on shore, it’s meant for setting sail on the sea of possibility, where it’s windier ...

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Five on Friday

Just in case you had a crazy week – yes, it is indeed Friday! As usual, we had another jam-packed ...

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The Digital Innovations Awesome List (DIAL)

Happy December, everyone! As we look to close out the year, we figured we would give you one extra gift ...

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Digital Zeitgeist: Big names take on Programmatic

Programmatic is quickly changing the way we think about media buying. Like any new technology, programmatic has had its share ...

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RTB Zeitgeist: Knowledge is Fueling the Programmatic Shift

Republished from the SiteScout blog. Advertisers are increasingly bringing their programmatic advertising practices in-house thanks to ad teams increasing their ...

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2014 Holiday Insights: The Omnichannel Approach to Holiday Shoppers

If you think marketing during the holidays feels fast and furious, you’re not alone. Keeping pace with today’s consumer demands ...

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2014 Holiday Insights: The Gift of Data!

At this point, media plans have been approved. Buys have been completed. Promises have been made. As you hold your ...

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Five on Friday

Happy Friday, peeps, and welcome back to our famous Five on Friday! It’s been a week packed with events, excitement, ...

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