The live sports broadcast landscape is changing. See how sports advertisers can effectively reach and connect with fans in the digital age.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
The live sports broadcast landscape is changing. See how sports advertisers can effectively reach and connect with fans in the digital age.
Happy New Year, friends and welcome to the first Feet on the Street of 2015! We’re kicking off 2015 with ...
I tell this story often: I mentor because I had a mentor. As a 23 year-old copywriter at a small ...
Congratulations, friend. You've made it. It’s Friday and like you, we've had a busy week. The hustle and bustle of ...
Life isn't meant for sitting on shore, it’s meant for setting sail on the sea of possibility, where it’s windier ...
Just in case you had a crazy week – yes, it is indeed Friday! As usual, we had another jam-packed ...
Happy December, everyone! As we look to close out the year, we figured we would give you one extra gift ...
Programmatic is quickly changing the way we think about media buying. Like any new technology, programmatic has had its share ...
Republished from the SiteScout blog. Advertisers are increasingly bringing their programmatic advertising practices in-house thanks to ad teams increasing their ...
If you think marketing during the holidays feels fast and furious, you’re not alone. Keeping pace with today’s consumer demands ...