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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

What’s The Latest with Big Tech?

A running list of the most important Big Tech news for advertisers, plus analysis to help marketers thrive amidst these shifts.

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Blog Posts

RTB Zeitgeist: Inside the Major Challenges Marketers Face with Programmatic

Republished from the SiteScout blog. Along with app store optimization strategies, new trends in real-time bidding and programmatic marketing will ...

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Centro Extends Relationship with AutonomyWorks

Centro Extends Relationship with AutonomyWorks Supports Organization Dedicated to Creating Jobs for Professionals with Autism Chicago, February 3, 2015 – ...

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Publisher News: Industry Insights

Didn't have time to sift through all the industry news coverage this month? Don't worry - we've got you covered! ...

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#SuperBowlXLIX: Get in the game

For the past 49 years, the Super Bowl has been bringing folks together. What was once a game strictly about ...

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Channel Sales Partner of the Month: Corpus Christi Caller-Times

It’s about time we gave this team a little recognition for what it's been doing! The Corpus Christi Caller-Times has been steadily ...

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A Conversation with Forrester – Part Three: Digital Video Challenges, Measurements, and Case Study

Digital video consumption is transforming how media buyers and planners utilize video in overall marketing efforts. In this three-part series, ...

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RTB Zeitgeist: Should You Keep Programmatic In-House?

Republished from the SiteScout blog. Today advertising is more intelligent and less dense. The uptick of programmatic advertising has played ...

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A Conversation with Forrester – Part Two: Digital Video Planning and Buying

  The growth of digital video consumption is allowing advertisers to be more comfortable with transitioning some TV dollars to ...

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The Digital Innovations Awesome List (DIAL) - #CES2015 Recap

Wait a minute. Wait a minute, Doc. Are you telling me that you built a list of all the awesomeness ...

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