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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

6 Considerations for Cannabis Advertising

Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.

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Blog Posts

The Digital Zeitgeist Programmatic Playbook

What is the RTB Zeitgeist Playbook? We’re glad you asked. This ebook is a compilation of the most popular RTB Zeitgeist Newsletter articles ...

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RTB Zeitgeist: Study Says Programmatic Major Time-Saver

Republished from the SiteScout blog. People aren’t worried about being replaced by robots, and instead see tech as a time-saver. ...

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Digital Display Advertising: How to Build a Healthy Plan - Part 1 of 3

Remember the good old days when media plans boiled down to a few simple options: print, direct mail, and maybe ...

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Feet on the Street: Where in the World is Centro?

Our Feet on the Street series is back! We love to meet and chat with people wherever we go and ...

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Five on Friday

Here we are again! It’s Friday and time for the new Five on Friday. As your week winds down, take ...

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#CentroInAction: Stockpiling Acquisition

Have you ever executed a campaign that generated brand awareness, but never business results? Recently, Centro met a company that ...

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The Age of Programmatic is Now: Centro and Forrester Weigh In

Exchange-traded spending will account for a nearly 1/3 of U.S. display spend by 2017, according to research from industry analyst ...

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The Latest Edition of DIAL

We figured we would start off your week with some things from our Digital Innovation team’s Digital Innovations Awesome List (DIAL). ...

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Five on Friday

Hey, people! It is Friday again and welcome the #AXWI edition of Five on Friday. CMO Kelly Wenzel and VP ...

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