Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Explore five of the clearest opportunities for digital advertisers to drive impact with AI today, from media strategy to measurement.
In the data-driven world of digital advertising, most marketers aren’t aware of how powerful storytelling can be. We are witnessing ...
After a great trip to Austin earlier this month for the annual geek and nerd pilgrimage known as SXSW (or ...
Republished from the SiteScout blog. 2015 is the year marketers will realize that programmatic isn’t a fad. It will all ...
Murray, who is one of 2 million Americans with autism, works for Centro, a digital ad planning and buying company ...
When it comes to ad tech, even the most seasoned veterans sometimes look to a refresher on concepts, particularly when ...
After this past weekend, some of you might upset. But with all the busted brackets and upsets in the NCAA ...
Do you remember the #YouDrive Mercedes advertisements that sparked social media hysteria back in 2013? If not, here’s a quick ...
Do you remember the last ad that struck a chord with you or pushed you towards an action? Whether it’s ...
More than 20,000 runners from all over the world embraced the streets of Manhattan on Sunday for the United Airlines ...
